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Global Sunglasses Market Growth, Trends and Forecasts (2018-2023): Polarized Sunglasses to Witness the Fastest Growth - ResearchAndMarkets.com

September 27, 2018

DUBLIN--(BUSINESS WIRE)--Sep 27, 2018--The “Global Sunglasses Market - Growth, Trends, and Forecast (2018 - 2023)” report has been added to ResearchAndMarkets.com’s offering.

The global sunglasses market is projected to grow at the rate of 7.7% during the forecast period 2018 to 2023.Key players in the sunglasses market are aggressively implementing their online advertising and promotional activities; online marketing and promotion does not only provide customers the easy access, but also helps key players reduce operational costs. This factor is likely to boost the sales of sunglasses through online platform in the upcoming years.Increasing experimental approach of consumers is providing opportunities for sunglasses manufacturers and retailers to expand their consumer base. Sunglasses made from plastic lenses are witnessing huge demand as they are more popular among the consumer as polycarbonate is affordable, stronger, the most durable plastic, and is used in many types of sunglasses.

Growing Awareness about Eye Health to Drive the Sunglasses Market Growth

Increasing awareness regarding side effects of UV rays and rising acceptance of sunglasses as a part of lifestyle accessories is playing a key role to drive the market growth. Availability of wide range of sunglasses such as aviator, butterfly, cat eye, rectangle, wayfarer etc. is supporting the sales of sunglasses across the globe.Continuously changing fashion trends and development of new lens technologies as per customer requirement is expected to drive the growth of the market. For instance, Rodensteck a Germany based company recently launched new innovative athletic sunglasses with additional features such as the heart rate monitoring and a stopwatch in the peripheral vision of the sunglasses.Key HighlightsPolarized Sunglasses to Witness the Fastest Growth during the Forecast Period Asia-Pacific Region to Witness a Higher Growth Rate during the Forecast Period

Major Market Developments

Vista Outdoor Inc. has announced a deal to sell its Bolle, Cebe, and Serengeti Sunglasses brands to a European private equity fund for approximately USD 158 million to focus on its shooting, ammunition and hunting product categories.Chanel has launched sunglasses on its UK e-commerce platform. The French luxury brand previously sold only cosmetics online in the UK, whilst in the US it launched Sunglasses in 2015.

Topics Covered

1. Introduction

2. Sunglasses Market Insights

3. Sunglasses Market Dynamics

4. Sunglasses Market Segmentation

5. Sunglasses Market By Geography

6. Sunglasses Market Competitive Landscape

7. Company Profiles

De Rigo S.p.A.Essilor International S.AFielmann AGJeanne Lanvin S.A.Luxottica Group S.p.A.LVMH Mot Hennessy Louis Vuitton S.E.Marchon Eyewear Inc.Marcolin S.p.A.Maui Jim IncPivotheadREVO Inc.Safilo Group S.p.A

For more information about this report visit https://www.researchandmarkets.com/research/349zml/global_sunglasses?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180927005761/en/

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Related Topics:Optical ,Eye Care and Eyewear

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SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 09/27/2018 01:24 PM/DISC: 09/27/2018 01:25 PM

http://www.businesswire.com/news/home/20180927005761/en

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