HBO Announces Plans to ‘Multiplex’ Its Pay Cable Services
NEW YORK (AP) _ Home Box Office Inc. will pack more kinds of programs onto its pay cable TV signals, announcing plans Wednesday to expand its service by multiplexing the HBO and Cinemax channels.
Multiplexing ″takes full advantage of the increased channel capacity that video compression and fiber-optic technology will yield in the 1990s,″ HBO chairman and chief executive Michael Fuchs said in a statement.
Current plans envision HBO and Cinemax each eventually consisting of three separate satellite feeds, HBO said. ″HBO-1″ might carry a film drama, ″HBO- 2″ a teen-oriented comedy and ″HBO-3″ an original concert, the company said.
The service would be added at no charge to its cable affiliates, it said.
HBO plans to test the idea on cable systems in Overland Park, Kan., and Plano, Texas, on Aug. 1, followed later by Racine, Wis. HBO could introduce the multiplex service nationally as early as 1992.