Beef checkoff program highlighted at convention
KANSAS CITY - The Beef Checkoff Program was one of the topics highlighted last week at the National Association of Farm Broadcasters Convention in Kansas City.
Cattlemen’s Beef Board Secretary Jared Brackett tells News Talk WJAG the checkoff is improving communications in 2019 to better inform producers.
Brackett says the checkoff is collected by qualified state beef councils, which retain up to 50 cents on the dollar.
“There’s about a 70% acceptance rate of the checkoff. There are some misconceptions which is way we’re trying to keep them educated and informed on what we’re doing.”
“A platform we’re getting ready to launch is called ‘Ask Chuck.’ It’s a digital platform that allows a consumer at the grocery store or at home to ask Chuck - which is almost like asking Siri - what type of meat they’d like to have that night or how to prepare a dish, which in today’s society is incredibly important to us.”
Brackett says the checkoff program was designed to stimulate others to sell more beef and stimulate consumers to buy more beef.
For more information go to BeefBoard.org.