Hubbell & Hudson to rebrand as TRIS
Hubbell & Hudson Bistro will technically cease to exist at end of day on Aug. 25.
When it reopens 12 days later, the Woodlands fine dining staple will be reborn as TRIS, a new contemporary American food concept named after head Chef Austin Simmons’ 18-month-old daughter.
“The Woodlands is a small community,” Simmons said. “And we’re about relationships here; we want people to feel in our dining room the way my daughter does at home.”
The rebranding is a risky move, Simmons said, but necessary to reflect their role in the growing culinary community in The Woodlands.
Established in 2008, Hubbell & Hudson was a part of a three-pronged dining concept — the Hubbell & Hudson grocery attached to the restaurant closed in 2014, effectively rendering the name “Bistro,” obsolete, and after years of confusion with the name of the grocery and its more casual concept, Hubbell & Hudson Kitchen, the company decided to differentiate the three. The kitchen will become just, “The Kitchen,” and Hubbell & Hudson Cureight, the concept’s wine tasting room, will become “Cureight.”
“Over time we noticed we had a lot of convolution in our concept,” Simmons said. “All of those things came together and we said, ‘Let’s rebrand as who we want to be.’”
General Manager Chris Perry is working to match the heightened cuisine with an equally heightened level of service at the new TRIS.
“My goal is to match the service in the front with the chef’s food in back,” Perry said.
Over the 12-day renovation, crews will work to rip our the carpeting, redo the paint and take out the banquettes and booths that, Simmons said, often make connecting personally over the food cumbersome. They will also be putting in 13 tables with more personalized service and meeting capacity.
“We’re actually losing tables, but we’re trying to make our regular dining scene a little different,” Simmons said. “We feel these tables will give us options to change up the layout. We’re not tearing it down, we’re just breaking it up.”
Instead of serving one menu all day long, the restaurant will still host a no-linen lunch for regulars that work nearby. Simmons said the biggest fans need not worry — the famous Bistro Burger will still be available at lunch and at the lounge.
“For dinner, we put a tablecloth on and become a high-end dining experience,” Simmons said.
Guests in any of the seven dining rooms will feast on renovated favorites from the first concept, craft beer, fine wine and new takes international cuisine like lobster Thermidor and osso bucco Milanese style.
For both Simmons and officials with the Hubbell & Hudson Management LLC., which also owns the Black Walnut Cafe, the rebrand is a sort of re-homecoming to the community that the concept has called home for a decade.
“It’s very important to make those ‘Wow,’ moments for the guests,” Perry, a 25-year resident of The Woodlands, said.