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Survey Explores Japanese Web Use

October 4, 2000

TOKYO (AP) _ Nearly one-third of Japanese households use the Internet, with female users in their 30s showing a dramatic rise on-year, a survey showed Wednesday.

Internet use in Japan has quickly spread in the past year as once-prohibitive access charges have become less expensive, and online companies are pushing television and newspaper ads, said Video Research Net-com Ltd., a Tokyo-based research firm.

The company said 30.5 percent of all Japanese households went online in mid-September, up from 19.1 percent registered in the same month of last year.

Based on the September survey of 60,000 Japanese households picked randomly by computer, Video Research Net-com estimated that the number of people who use the Internet at home totaled 24.14 million.

Yoshiyuki Ogino, a Video Research Net-com spokesman, said the latest survey showed Japanese Internet use is shifting to the home from the office.

Among home Internet users, females in their 30s almost doubled to 31.5 percent from 15.9 percent in September 1999.

Some 43 percent of men in their 30s used the Internet at home. Thirty-nine percent of men in their 20s and 37 percent of women in their 20s logged on at home, the survey showed.

In Japan, the world’s second-largest economy, mobile phone users are the fastest-growing segment of the online population.

At the end of August, approximately 17.29 million Japanese used the Internet with portable phones that can send e-mail and browse Internet sites, according to the Ministry of Post and Telecommunications.

That was a roughly five-fold increase from December 1999, when about 3.7 million people were wired to the Internet with a mobile phone, the ministry said.

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