Baidu’s Facemoji Makes Messaging Great Again with New Trump-inspired AR Emoji

September 18, 2018

SAN FRANCISCO--(BUSINESS WIRE)--Sep 18, 2018--Baidu, Inc. (Nasdaq: BIDU), the leading Chinese-language internet search provider, today introduced via its Facemoji Keyboard app for Android, a new AR emoji inspired by President Donald Trump. Given the president’s uncanny ability to enter the daily news cycle, and the emerging national pastime of dissecting his every word, Facemoji knew users would appreciate being able to incorporate him into their online conversations.

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Baidu’s Facemoji Keyboard app adds poop AR emoji inspired by Donald Trump to its suite of characters. (Graphic: Business Wire)

The AR poop emoji features some of Trump’s unmistakable characteristics like a helmet of side-slicked yellow hair, hyper-tanned skin and bushy eyebrows. With the sophisticated face-tracking technology, the user can easily manipulate the Trump AR emoji’s expression and movements — another eerie similarity to the latest Facemoji muse — which can then be turned into custom images and GIFs. To further emulate the land’s highest executive, users can share their creations via social media and messaging apps. Disclaimer: The power to impact global affairs with a single tweet is not included.

“Users want access to advanced communication tools that reflect their interests and environment, while making life just a bit easier,” said Mr. Jiang Feng, director of Baidu’s global business unit. “Facemoji is using advanced AR and AI technology to craft meaningful, tailored — and in this case, humorous — connections between users in every message, something that is even more critical in today’s hectic world.”

With this presidential rendering, users craving a fun and relevant outlet can invoke Trump’s qualities in interactions with friends, whether they’re trying to make sense of current events or just want to create a fun GIF. Facemoji’s family of AR characters launched earlier this year, including male and female babies, a unicorn, pizza, a pineapple face — and now, even a s***head.

The latest version of the Facemoji Keyboard app is available via the Google Play Store. Follow Facemoji Keyboard on Instagram at www.instagram.com/FacemojiKeyboard, on Twitter at https://twitter.com/FacemojiApp, or on Facebook at www.facebook.com/FacemojiKeyboard.

Note: The celebrity emoji in the Facemoji Keyboard app are meant for fun and do not constitute official commentary on public figures or policy.

About Facemoji Keyboard

Facemoji Keyboard is an emoji-centric keyboard app featuring Baidu’s speech recognition technology. It includes an emoji prediction feature, a wide variety of stickers and customizable keyboards, and the ability to turn people’s faces into animated emoji GIFs. Facemoji Keyboard’s goal is to help people around the world express themselves in new ways with fun, creative emoji.

About Baidu

Baidu, Inc. is the leading Chinese language internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for. In addition to serving individual internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs trade on the Nasdaq Global Select Market under the symbol “BIDU.” Currently, 10 ADSs represent one Class A ordinary share.

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SOURCE: Baidu, Inc.

Copyright Business Wire 2018.

PUB: 09/18/2018 08:00 AM/DISC: 09/18/2018 08:01 AM


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