Badger Truck acquires Lakeland in Lake Mills

November 29, 2018

LAKE MILLS -- Badger Truck Center has announced an expansion to its family of companies after acquiring substantially all of the assets of Lakeland Chevrolet of Lake Mills.

“The sale will allow Badger Truck Center to better serve its customers by adding the Chevrolet Commercial Truck franchise, set to begin production late this year,” A media release from Badger said. “The acquisition welcomes the responsibility of the sales, service and parts departments under the business units of Badger Truck Center.”

Badger Truck Center, a second generation, family-owned commercial truck dealership, has been a leader in the commercial truck industry for more than 50 years. Recently, Badger Truck Center was awarded the Wisconsin Deloitte 75 award for the 14th consecutive year and has achieved top Ford truck dealer in the Chicago region market for overall truck sales, heavy duty commercial truck sales, and medium duty commercial truck sales.

“We are looking forward to delivering vehicles and services to the Lake Mills and surrounding communities by aligning our organization’s goals with the current success of the Lakeland dealership. By also gaining the Chevrolet commercial truck product line, we are able to offer a complete suite of product offerings to our customers nationwide. Chevrolet and Buick’s product line is complementary to our existing Ford, Chrysler, Dodge, Jeep, RAM and Isuzu franchises across southeastern Wisconsin. The acquisition adds to our capacity and geographic footprint in our market area and at a national level,” Paul Schlangenhauf, president and dealer principal, said.

“Our family of companies has made impressive gains after purchasing the RAM franchise, New Glarus Motors, in 2015. The addition of the Chevrolet and Buick brands will prove our commitment to serving our customers in the retail, commercial, parts and service markets. Continuing to grow the Badger Truck Center brand provides our customers with unparalleled service,” Matt Dierksmeier, vice president, said.

The organizational culture of Badger Truck Center will feed into the Chevrolet Buick division. Cheryl Klein, marketing manager, said, “We welcome the integration of the Chevrolet and Buick brands to our product offering as we rename the Lakeland Chevrolet Buick dealership to Badger Chevrolet Buick. Culture and influence in the Lake Mills community will be our top priorities. Customers can expect to see a unified team working with a streamlined sales pipeline to include leveraging services from the Badger Rebuild and Badger Truck Equipment divisions. The integration of Badger Truck Center’s values and philosophies of teamwork, integrity and open communication with employees will continue to guarantee high quality products at the best value for our customers.”

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