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N.Y. Times To Add Technology Section

February 18, 1998

NEW YORK (AP) _ The New York Times, continuing to add size and color, said Wednesday it will launch a new weekly section called ``Circuits″ to broaden its technology coverage.

``Circuits″ will run every Thursday beginning Feb. 26 and will include features, reviews and columns covering all facets of digital technology. The color section will be included in all editions of the paper, becoming the first addition to the Times’ national edition since it began in 1980 with three sections.

The new section will be aimed at both technophiles and technophobes, the paper said.

``We wanted to do more coverage about how technology effects people in everday life,″ said ``Circuits″ editor James Gorman, who had served as deputy science editor at the Times. ``You don’t have to be a gadget freak to be living in a world where digital technology is important.″

The Times, which has a daily circulation of more than 1 million, said ``Circuits″ will augment its current daily coverage of technology and specialized coverage in its ``Business Day″ section on Mondays and ``Science Times″ sections on Tuesdays.

``Circuits″ will include a computer games columns, a technology question-and-answer column and reviews of software and online publications.

``If it has a chip in it, we’ll cover it,″ said Joseph Lelyveld, executive editor of the Times.

The new section is the latest in a series of changes at the newspaper since the fall that have marked the Times’ most dramatic makeover in 20 years.

A new $350 million printing plant in Queens allowed the paper to add color to its front page and weekday section fronts for the first time. The Times also added more sections to its local edition.

The overhaul has been guided by Arthur O. Sulzberger Jr., who has been publisher of the paper since 1992 and succeeded his father, Arthur Ochs Sulzberger, as chairman of The New York Times Co. in October.

The New York Times Co., whose rising advertising helped profits from its newspaper businesses more than double last year, said ``Circuits″ also will help it target more advertisers who want to focus on readers interested in technology.

The paper is trying to join other mainstream media that have been able to attract advertisers away from trade publications by increasing their technology coverage, said Michael Wolf, head of the media practice for consulting firm Booz, Allen & Hamilton Inc.

``They’re trying to tap into what is a lucrative and growing base of computer and technology advertisers,″ Wolf said.

In addition to its flagship newspaper, the company owns The Boston Globe, 21 regional newspapers, three magazines, eight television stations and two radio stations.

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