NYC’s Lincoln Center to rename Avery Fisher Hall
NEW YORK (AP) — New York City’s Lincoln Center is taking Avery Fisher’s name off Avery Fisher Hall so it can resell the naming rights to the highest bidder.
The move announced Thursday comes after Lincoln Center agreed to pay the Fisher family $15 million to drop Avery Fisher’s name from the hall where the New York Philharmonic plays.
Lincoln Center officials say the renaming proceeds will finance a renovation project expected to cost more than $500 million.
Avery Fisher was a violinist and high-fidelity pioneer who founded the Fisher Radio Company. He died in 1994.
Fisher’s name has been on the hall since 1973 when he financed an earlier renovation.
Under the agreement announced Thursday, the renovated concert hall will feature prominent tributes to Fisher.