BURGER KING® Restaurants Introduces the Plant-Based Impossible™ WHOPPER® in Three New Markets
MIAMI--(BUSINESS WIRE)--May 14, 2019--
After a successful test in St. Louis, MO, BURGER KING® restaurants is taking the plant-based Impossible™ WHOPPER ® sandwich to three new markets. Starting today, guests can visit their local restaurants in Miami, FL, Columbus, GA and Montgomery, AL to try the Impossible™ WHOPPER ® and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous BURGER KING® restaurants WHOPPER ® sandwich.
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BURGER KING® RESTAURANTS INTRODUCES THE PLANT-BASED IMPOSSIBLE™ WHOPPER® IN THREE NEW MARKETS (Photo: Business Wire)
The Impossible™ WHOPPER ® is “All WHOPPER ®. No beef.” It consists of a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and crunchy pickles on a toasted sesame seed bun.
To celebrate the roll out of the Impossible™ WHOPPER®, BURGER KING® restaurants are pulling out all the stops. An Impossible™ WHOPPER® Tour Bus will roll through each new market for a limited time only, offering all sorts of games, music, and free swag to celebrate the launch of the plant-based burger. The tour kicks off in Miami, FL May 16-18, then makes its way to Columbus, GA May 20-21, and Montgomery, AL on May 22. Visit Facebook.com/BurgerKing to track the tour locations.
This April, BURGER KING® restaurants became the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods, maker of the Impossible™ patty. BURGER KING® restaurants plans on making the Impossible™ WHOPPER ® available to all guests nationwide by the end of 2019.
About BURGER KING®:
Founded in 1954, the BURGER KING® brand is the second-largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 17,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
About Impossible Foods:
Redwood City, Calif.-based Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. Its flagship product, the Impossible Burger, is available in more than 7,000 restaurants nationwide. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University, and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project. To learn more about Impossible™ Foods, please visit impossiblefoods.com or follow us on Facebook, Twitter and Instagram.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190514005266/en/
Brooke Scher Mogan
KEYWORD: UNITED STATES NORTH AMERICA FLORIDA
INDUSTRY KEYWORD: RESTAURANT/BAR RETAIL FOOD/BEVERAGE OTHER RETAIL
SOURCE: Burger King Corporation
Copyright Business Wire 2019.
PUB: 05/14/2019 07:02 AM/DISC: 05/14/2019 07:02 AM