P&G May Sell 2 Skin Product Lines
CINCINNATI (AP) _ Procter & Gamble Co. is exploring selling two lines of skin-cleansing products in order to concentrate on its Clearasil and Oil of Olay brands.
P&G is soliciting bids for its Biactol product line that is sold in France and Topexan line sold in Italy, management said Monday. The products are marketed to teens to fight acne.
The company said it will keep the brands if it does not receive an acceptable offer.
If the brands are sold, the employees now working on those products would be moved into other P&G jobs, management said.
Biactol and Topexan represented less than 1 percent of P&G’s total global beauty products sales in fiscal 1998-99, which ended June 30. The company’s total worldwide sales for that year totaled $38.1 billion.
The Cincinnati-based consumer products company has been selling brands in recent years that do not fit into P&G’s long-term business plans.
Management said it wants to focus on brands with potential for increases in global sales, including Clearasil and Oil of Olay.