Spending For Mother’s Day Is Higher Than Ever

May 12, 2019

Moms will get more than flowers today.

According to a National Retail Federation survey, consumers are spending more than ever this year for Mother’s Day and those celebrating today have purchased a variety of gifts.

While traditional flowers and cards are still popular, more unconventional options have emerged over the last decade.

The number of people planning to give a personal service like a massage has grown and spending on these gifts has nearly doubled, according to the federation.

Jody Brozusky, owner of Millennium Salon & Spa at 299 South Main St. in Wilkes-Barre, said Mother’s Day is their second busiest time of year after Christmas and they have sold many gift certificates for massages and other services like facials, manicures and pedicures.

“Mom deserves relaxation because she does so much for everybody,” she said.

Millennium Salon & Spa offers Swedish, hot stone and deep tissue massages as well as medical massages by Gloria Preat, a licensed massage therapist for 20 years.

“Every massage is really therapeutic,” Preat said. “It treats muscles, tendons and ligaments. Even just a relaxation Swedish massage is therapeutic. It relaxes some of the muscles and it helps circulation. Every massage helps circulation. A massage really does heal muscle tissue and get rid of pain.”

According to the National Retail Federation, 45% of consumers said they would buy their mother some kind of gift card for Mother’s Day.

Spending on special outings and electronics also has risen in popularity. Fifty-five percent of consumers said they would purchase a special outing for their moms and 15% said they would buy electronics.

While these gift categories continue to grow, they’re doing so alongside more classic Mother’s Day gifts rather than replacing them.

Spending on flowers, for example, has grown by a third over the last 10 years. Spending on jewelry has increased nationwide from $2.3 billion in 2009 to more than $5 billion today, according to the federation.

Some shoppers chose to buy gifts for Mother’s Day that are out of the ordinary and stand out.

Harvest Moon Hollow Country Store in Sweet Valley sells unique items including alpaca accessories like socks, hats and gloves and items made from alpaca fur like teddy bears, said Rebecca Mooney, who owns the store with her husband Kevin.

The Mooneys have six alpacas on site. The teddy bears are made from fur from other alpacas but they use fur from their alpacas for yarn and shoe inserts.

Alpaca fur is warm and soft and it’s considered a luxury fiber that’s growing in popularity, Mooney said.

Handrcrafted jewelry, other artisan-made gifts and rustic farmhouse decor also is sold at the store that is open 11 to 5 Saturdays and Sundays and by appointment.

Sherri Cannon, owner of Dead Ahead Gifts in Luzerne, said popular sellers at her store are jewelry, incense, oils, soaps, candles, clothing and purses.

Some people have come in looking for handmade items like bracelets. Oil diffuser bracelets also have been popular and essential oils and aromatherapy have become all the rage, Cannon said.

Country Girl Kettle Corn in Plains Twp. sells kettle corn and more than 150 flavors of popcorn. Owner Jackie Rinish said gift baskets are hot sellers for Mother’s Day. Customers have different favorite flavors but popular sellers for Mother’s Day include chocolate strawberry and chocolate peanut butter and chocolate-covered strawberry popcorn, she said.

Across the U.S., Mother’s Day spending is expected to reach a record $25 billion this year, up from $23.1 billion in 2018, according to the National Retail Federation’s annual survey.

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