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Monsanto Agrees to Modify Roundup Ads in New York State

November 25, 1996

ALBANY, N.Y. (AP) _ Monsanto Co. agreed Monday to alter advertising in New York for a popular line of weed killers after the state’s attorney general complained its ads were misleading.

Attorney General Dennis Vacco said Monsanto was touting its spray-on glyphosate-based herbicides, including Roundup, as being safer than table salt and ``practically non-toxic″ to mammals, birds and fish.

The company admits no wrongdoing and agreed to the settlement to avoid costly litigation, said Lisa Drake, a company spokeswoman. New York has been challenging the ads since 1991.

Under the deal, St. Louis-based Monsanto will remove the objectionable references from its advertisements in New York state, including claims the weed killers are ``biodegradable″ and ``environmentally friendly.″

Monsanto also agreed to pay $50,000 toward New York’s costs of pursuing the case. New York is the only state to object to the advertising claims, Drake said.

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