New Coca-Cola Flavor?

September 19, 2018

Coca Cola is reportedly in serious talks to produce marijuana-infused drinks.

The Coca Cola Co said yesterday that it was closely watching the growing marijuana-infused drinks market, responding to a report that the world’s largest beverage maker was in talks with Canada’s Aurora Cannabis Inc.

The discussions over a possible product tie-up, reported by Canadian financial channel BNN Bloomberg, could open a new front in Coke’s battle to overcome sluggish demand for its sugar-heavy sodas by diversifying into coffee and health-focused drinks.

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