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Cigar shop, boutique added to plans for Beatrice brewery

September 12, 2018

BEATRICE — A planned brewery on one of Beatrice’s main drags will share its building with a cigar shop and a boutique when it opens later this year.

Soni Hydo and her husband, Todd, own the Mercantile Building and are partners in Stone Hallow Brewing Co. She said the building, at 301 Court St., will open sometime this fall.

Smoke and Fire Cigars is among the planned tenants.

“Smoke and Fire Cigars is a traditional premium cigar shop,” said Fred Naumann, who will operate the shop. “We offer many brands of different premium cigars and related products. Really, it’s going to benefit people who enjoy premium cigars because prior to this the only place close get them was Lincoln or online.”

The premium shop will be Smoke and Fire Cigars’ first physical store. Naumann, a Wymore resident who works as a 911 dispatcher, has run the business online since 2015 and said the mercantile building is the only location he seriously considered.

“It kind of just happened,” Naumann said. “As soon as I started considering brick-and-mortar store I found out the Hydos were doing this building. They got in touch with me and the ball got rolling.”

Naumann said the plan is to have a small area in the shop where customers can smoke their cigars, and also an outdoor area available.

“The beauty of it is you can grab a beer and go shopping for cigars,” he said.

The other business coming to the building this fall, The Exchange, will feature items from Taylor Lovegren and Melissa Brown as well as items from smaller businesses.

Lovgren runs Mili&Me out of her home. The craft company donates 30 percent of its sales to Mission 22, a group raising awareness of the 22 veterans who commit suicide each day.

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