PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Aug 28, 2018--For most, Labor Day is about shopping sales and last minute vacations before school starts. But Maxwell House knows the true meaning of the day is to honor hard working Americans. In fact, one in every four Americans will be working this Labor Day.* So to defend the glory of hard work and honor those working this holiday, Maxwell House is offering all Americans working on Labor Day the chance to win a paid day off.**

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Maxwell House appreciates those working this Labor Day and is calling on all workers to tweet @Maxwell_House using #LaborOnLaborDay and #contest and share a photo of yourself or someone you know working on Labor Day. Those that follow the brand and tweet using the hashtag will be entered to win a paid day off.

“We believe in honoring the hard workers of America every day, but especially on Labor Day,” says Luke Cole, Director of Marketing at Kraft Heinz. “ Maxwell House Coffee values hard work and has fueled America’s workforce with dependable, great tasting coffee for over 125 years.”

The #LaborOnLaborDay program honors hardworking Americans like Ron Kline, a semi-truck driver from Loudonville, Ohio. Ron has been referred to as America’s hardest working man and has worked for over 53 years without taking a day off. To show its appreciation, the Maxwell House brand is giving Ron his first family vacation this Labor Day. See more about Ron Kline’s story here: https://youtu.be/H_BfTBX6DBw

Join the conversation on Twitter @Maxwell_House, Instagram @OfficialMaxwellHouse and Facebook @MaxwellHouse, and by using #LaborOnLaborDay.

*US Bureau of Labor Statistics; aflcio.org/2017/8/30/labor-day-2017-working-people-take-fewer-vacation-days-and-work-more

** NO PURCHASE NECESSARY. Open to residents of the 50 United States and D.C., 18 and older. Enter Contest by 3:00 a.m. ET on 9/4/18. Void where prohibited. Visit www.LaborOnLaborDay.com for details.

ABOUT MAXWELL HOUSE

Maxwell House Coffee values hard work and has fueled America’s workforce with dependable, good tasting coffee for 125 years. Introduced in 1892 by wholesale grocer Joel Owsley, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. The company's slogan is "Good to the last drop," which is incorporated into the logo.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

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CONTACT: ALISON BROD MARKETING + COMMUNICATIONS

Brooke Scher Mogan, 212-230-1800

heinz@alisonbrodmc.com

or

The Kraft Heinz Company

Lynne Galia, 847-646-4396

Lynne.galia@kraftheinz.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE OTHER RETAIL

SOURCE: The Kraft Heinz Company

Copyright Business Wire 2018.

PUB: 08/28/2018 09:00 AM/DISC: 08/28/2018 09:01 AM

http://www.businesswire.com/news/home/20180828005079/en