GUESS?, Inc. Announces Partnership with Charlotte McKinney for SS19 Swimwear Capsule
NEW YORK--(BUSINESS WIRE)--Feb 4, 2019--This Spring/Summer 2019, GUESS introduces model and actress, Charlotte McKinney as the face and designer of GUESS’ latest swimwear campaign and her capsule, ICON. Charlotte, the star of the SS19 campaign, played an instrumental role in the design and creation of each iconic swimsuit.
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GUESS?, INC. ANNOUNCES PARTNERSHIP WITH CHARLOTTE MCKINNEY FOR SS19 SWIMWEAR CAPSULE (Photo: Business Wire)
Charlotte McKinney is an American actress and model whose energetic appeal has been featured in several previous GUESS swimwear and lingerie advertising campaigns. With a strong social media presence, McKinney has been chosen for her American beauty and personality, which perfectly represents the spirit of GUESS and this highly feminine capsule collection.
“It’s been such an honor to create, design and shoot for the iconic brand that we know as GUESS. I owe a lot of my career success to GUESS, it was my first big modeling job and a truly unforgettable experience. It’s such a beautiful feeling to be part of the GUESS family, to have shot several campaigns over the years, and now to create my own capsule collection is a dream come true. I have designed twelve different styles, so that everyone can find the perfect swimsuit that makes you feel confident and gorgeous!” McKinney shares.
The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc., and shot by photographer, Derek Kettela features Charlotte alongside the other models at a private residence and on the beaches of sunny Los Angeles, CA wearing key pieces from the ICON capsule. The limited-edition swimwear collection pays homage to the brand’s heritage, featuring styles and patterns that have made GUESS an iconic fashion brand.
“Charlotte McKinney was the very first model we found on Instagram and placed in the GUESS Swimwear 2014 campaign. Watching Charlotte’s international stardom rapidly grow since her first campaign with appearances in music videos, movies and on TV, has been an enjoyable journey to follow. Since discovering Charlotte and welcoming her into the GUESS family, she has been featured in several Swimwear and Lingerie campaigns with GUESS. We are thrilled to welcome her back for another campaign with GUESS and launch her first swimwear capsule” says Paul Marciano.
The ICON capsule collection is comprised of stylish, feminine designs offered in iconic leopard prints, flirty gingham, bold polka dots and graphic stripes. Staying true to GUESS’ DNA, classic red, black and white tones dominate the beachwear assortment and can be mixed and matched with a variety of designs. Bandeau and halter bikini tops, paired with cheeky, Brazilian and string briefs add a flirtatious element to the rotation while 80’s-inspired high-legged one-piece swimsuits enhance the silhouette and lend a chic fashion statement to any summer wardrobe.
The ICON capsule collection will be available worldwide beginning March 2019 at select GUESS retail stores, select department stores and www.guess.com.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of November 3, 2018, the Company directly operated 1,108 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 584 additional retail stores worldwide. As of November 3, 2018, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
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CONTACT: Kaitlyn Quail
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK
INDUSTRY KEYWORD: ENTERTAINMENT CELEBRITY RETAIL FASHION
SOURCE: GUESS?, Inc.
Copyright Business Wire 2019.
PUB: 02/04/2019 11:00 AM/DISC: 02/04/2019 11:01 AM