AG Healey Blasts Vaping Company Juul
By Andy Metzger
State House News Service
BOSTON -- Attorney General Maura Healey has launched an investigation against Juul, the largest vaping company in the country, to determine whether it intentionally markets to minors and whether it tracks underage use of its products.
“We are investigating and we want answers,” Healey said Tuesday at a press conference.
Based on how the e-cigarettes are advertised and flavored, Healey said Juul seems to be following the playbook that cigarette companies wrote more than a generation ago, using cartoon characters like Joe Camel and TV ads featuring the Marlboro Man that hooked youths with a harmful, smelly and expensive habit that might wind up killing them.
“They’re engaged in an effort to get kids addicted,” Healey claimed.
Many teens who experiment with vaping, don’t realize they are receiving a dose of highly addictive nicotine, Healey said.
A company spokesman says Juul has never marketed to anyone underage and the company tries to block anyone below the age of 21 from purchasing its products.
“We welcome the opportunity to work with the Massachusetts Attorney General because, we too, are committed to preventing underage use of JUUL. We utilize stringent online tools to block attempts by those under the age of 21 from purchasing our products, including unique ID match and age verification technology,” said Matt David, chief communications officer at JUUL Labs. “Furthermore, we have never marketed to anyone underage. In fact, we have done very little marketing relative to our growth.”
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