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This content is a press release from our partner Globe Newswire. The AP newsroom and editorial departments were not involved in its creation.

BrandMuscle to Host 2019 State of Local Marketing Webinar

March 5, 2019

CHICAGO, March 05, 2019 (GLOBE NEWSWIRE) -- BrandMuscle, the leader in integrated local and channel marketing, announced today key findings from its 2019 State of Local Marketing Report will be unveiled via webinar on March 26, 2019, at 2:00 p.m. EDT.

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, with a rich tradition of analyzing pivotal trends and serving as a yearly barometer of best practices and opportunities in local marketing.

“We are pleased to release the industry’s most comprehensive research on how brands execute local marketing, and also challenge the way marketers think about it,” said Richard Mendis, BrandMuscle’s Chief Strategy Officer. “This year, we are also introducing the BrandMuscle Local Marketing Maturity Matrix, which identifies six marketing program dimensions and associated competencies, to help brands assess and improve their local marketing capabilities.”

BrandMuscle’s webinar will review these local marketing dimensions and competencies in depth, and describe how adjustments in these competencies will drive marketing program growth and top-line revenue. At the end of the webinar, participants will be able to:

-- Identify clear patterns that make partners more or less successful with a marketing fund program -- Review ROI Optimization, Tools and Program Policies -- Examine trends in tactics to identify what is working and what isn’t -- Reveal the top ten marketing topics local businesses want to learn more about -- Identify the six core dimensions and 15 related competencies of local marketing maturity -- Learn how to find out where their brand ranks on the BrandMuscle Local Marketing Maturity Matrix

Webinar registrants will receive early access to this year’s State of Local Marketing Report. Interested parties can register for BrandMuscle’s webinar free of charge. Space is limited, so participants are encouraged to reserve a spot now.

About the Presenters

Jason Tabeling, BrandMuscle’s EVP of Product Marketing

Named top 40 under 40 digital marketer by DMNews in 2012, Tabeling has created, and implemented digital marketing strategies for clients in financial services, retail, health care, and hospitality at a local and national level. He has also developed detailed analysis, data models, and strategic frameworks to engage digital media in all online marketing tactics to be successful in both branded, and direct response programs. He has successfully created and managed multiple product launches and promotions for various industries. In addition to his agency work, Tabeling is regularly published in the industry. His work can be found on Search Engine Watch, iMedia connection, and others.

Michael Allenson, Co-founder, Xpedition

Allenson is a leader with 20+ years of experience in data-driven business and customer strategies, customer loyalty and retention, and customer-centered business transformation. He is known for enabling brands like Microsoft, Intel, T-Mobile and Apple to more strategically use customer data to drive business decisions. Allenson has pioneered the use of new analytical methods and non-traditional sources of data, always through the lens of enabling company leaders to make smarter decisions.

About BrandMuscle

BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 1,000 professionals in five offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. To learn more, call (866) 464-4342, visit BrandMuscle.com or follow on Twitter, Facebook or LinkedIn.

Contact: Christina MorelloDirector of Content Marketing Christina.morello@brandmuscle.com 330-354-0899