Soccer Great (and Mom) Mia Hamm Partners with Schwan’s to Deliver Mealtime Tips & Smiles to Young Athletes & Their Families

July 10, 2018

MARSHALL, Minn.--(BUSINESS WIRE)--Jul 10, 2018--Schwan’s Home Service, Inc. is partnering with legendary soccer great Mia Hamm to provide young athletes and their families with tips on serving delicious, balanced and easy-to-make meals. Hamm is serving as Schwan’s brand ambassador during the month of July for its  Home Meal Advantage campaign, joining young athletes at the Schwan’s USA CUP ® international youth soccer tournament and at a Minnesota United match, as well appearing in a series of social media videos featuring mealtime tips from her home.

“ I have a passion for supporting youth soccer programs and have fond memories of playing at the National Sports Center, so when Schwan’s asked me to join them at the Schwan’s USA CUP, I couldn’t refuse,” Hamm said. “I’m really excited to be a part of this event and help these young players build their love of the game.”

On Wednesday, July 18, Hamm will join Schwan’s at the largest youth soccer tournament in the Western Hemisphere, Schwan’s USA CUP, held at the National Sports Center in Blaine, Minn. While there, she will sign autographs and present the Schwan’s Cares™ About Soccer Sweepstakes grand prize to one lucky team. The winning team will be recognized at the event and have their tournament entry fees covered by Schwan’s. To qualify, players and their families created a fundraising campaign for their team expenses through the Schwan’s Cares program.

Also on July 18, Hamm will attend Minnesota United’s match against New England Revolution at TCF Bank Stadium, where she will visit with the Schwan’s Youth Club of the Match, a local youth soccer team recognized during the game as one that makes a positive impact within the community. Tickets for the game are available at MNUFC.COM.

“At Schwan’s, we are celebrating more than 20 years as the signature sponsor of Schwan’s USA CUP and our growing partnership with Minnesota United FC on their youth soccer initiatives,” said Pat Anderson, vice president of marketing and sales for Schwan’s. “What better way to celebrate than to bring a legendary soccer player and mom to meet with young athletes and fans and share tips on how families can fuel up with Schwan’s delicious and easy meals all season long?”

Investing in Youth Athletics, Building Healthy Communities Schwan’s has a long-standing legacy of supporting exceptional efforts to promote youth education and leadership development and provide essential services that advance healthier communities where employees live and work. The company has served as the title sponsor for the USA CUP for 20 years and has invested more than $8 million in the National Sports Center during this time.

The company is also partnering with Minnesota United FC on the Schwan’s Youth Soccer Club of the Match, a program developed to highlight youth soccer clubs that demonstrate how their team positively impacts their local community. In addition, Schwan’s is joining with the University of Minnesota’s Gopher women’s soccer team in the fall of 2018 to sponsor the Home Field Kids Crew, a new community initiative that will bring young women soccer players to Elisabeth Lyle Robbie Stadium on campus.

Schwan’s Cares Fundraisers at Work in the Community The Schwan’s Cares program helps local communities raise funds for local educational, non-profit and youth-sports programs, raising more than $12.5 million since 2006. The primary benefits of participating in a   fundraising program is that people can raise money quickly and easily by earning up to 40 percent cash back on Schwan’s orders. Other benefits include that it’s entirely online; there are no order forms, no money handling, no product sorting, and products are delivered by a friendly Schwan’s representative.

To learn more about Schwan’s Cares, visit Schwans-Cares.com.

About Schwan’s Home Service, Inc. Schwan’s Home Service, Inc., a subsidiary of Schwan’s Company, markets and distributes more than 300 high-quality frozen foods through home-delivery and mail-order services. Popular product lines include the company’s Signature ™ ice cream, pizza, premium meats and seafood, ethnic specialties, breakfast items and desserts. Based in Minnesota, Schwan’s has more than 400 local sales and distribution centers across the continental United States. To learn more, visit  Schwans.com, download the Schwan’s mobile app, or call 1-888-SCHWANS (1-888-724-9267). Join the conversation on  TwitterFacebook  and  Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180710005566/en/

CONTACT: Schwan’s Company

Tarsha Rice, 507-537-8550




Mark Phillips, 513-218-7464




SOURCE: Schwan’s Company

Copyright Business Wire 2018.

PUB: 07/10/2018 10:00 AM/DISC: 07/10/2018 10:01 AM


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