Botox (Allergan) 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Sep 24, 2018--The “Botox 2017 U.S. Promotional Audit Report” report has been added to ResearchAndMarkets.com’s offering.
The 5 Key Questions AddressedHow many physicians were reached by Botox through reportable promotional activity in 2017 and how does this compare to its peer set in the Blepharospasm, Facial Wrinkles, Glabellar Lines, Hyperhidrosis, Migraine, Muscle Spasticity, Overactive Bladder, Strabismus, and Torticollis markets? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Allergan’s depth of coverage vary within key specialties (e.g., Neurology, Urology, Physical Medicine and Rehabilitation, Anesthesiology, Obstetrics/Gynecology, Family Medicine, and Pain Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Botox throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Botox in 2017?
Data Sources & MethodologyThe author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 16,300 paid interactions across 7,100 physicians made on behalf of Botox were carefully examined to support the analysis.
For more information about this report visit https://www.researchandmarkets.com/research/lz297z/botox_allergan?w=4
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Related Topics:Central Nervous System Drugs
KEYWORD: UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HEALTH PHARMACEUTICAL
SOURCE: Research and Markets
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PUB: 09/24/2018 07:13 AM/DISC: 09/24/2018 07:13 AM