Emerson Electric Changes Name, Logo
ST. LOUIS (AP) _ Emerson Electric has dropped ``Electric″ from its name to reflect the company’s diverse product line.
Emerson, the maker of electrical products, tools and appliances, is also introducing its first new logo in 33 years. The logo _ a blue and silver double helix shape _ will be phased in over the next few months.
``Our new brand strategy better reflects our business today,″ said David N. Farr, chief executive officer of the St. Louis-based company.
Emerson operates in five business segments: process control; industrial automation; electronics and telecommunications; heating, ventilation and air conditioning; and appliance and tools. Its sales in fiscal 1999 were $14.3 billion.
A corporate media campaign, including advertising built on the new branding, is planned for 2001.
``We would like to make it easier for the many customers who purchase from multiple Emerson divisions to do business with us,″ said Katherine Button Bell, Emerson chief marketing officer.
In trading Tuesday afternoon, shares of Emerson were up $1.88, or 2.5 percent, at $76.63.
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