Dos Equis Announces College Football Partnerships with the Florida Gators and the Crimson Tide Sports Network

October 24, 2018

The cerveza that created college football set to school both universities on how to keep the game interesante

WHITE PLAINS, N.Y., Oct. 24, 2018 (GLOBE NEWSWIRE) -- Dos Equis, the Official Beer Sponsor of the College Football Playoff is keeping things interesante this season with partnerships with the Florida Gators and the Crimson Tide Sports Network.

Both are robust three-year sponsorships with a variety of on-site and media tie-ins and an emphasis on responsible consumption.

The partnerships are the latest in Dos Equis’ “Keep It Interesante” campaign, launched this past spring to give drinkers permission to embellish their stories to make for a more entertaining night out.

“We thought we’d give these modestly known football programs a break by allowing them to partner with a college football juggernaut like ourselves,” says Quinn Kilbury, senior brand director at Dos Equis.

“We’re happy that they will finally get the opportunity to let people know they play football at their schools.”

This is the brand’s third year supporting college football. Earlier in the season Dos announced that it had hired former University of Florida football coach Steve Spurrier as head beer coach and former Louisiana State University coach Les Miles as chief lawn officer.

Dos Equis is also running a season-long promotion in bars across the country that gives consumers 16 chances — one per week — to win tickets to the College Football Playoff National Championship by snapping a picture of a Dos Equis bottle or can and texting the keyword XXFAN to 77000.

About HEINEKEN USA HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®– the world’s most international beer brand, Dos Equis, Tecate and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/48222742-5b49-4635-95df-a1ed4da85030

Press Inquiries: Bjorn Trowery BTrowery@heinekenusa.com Jo Watson jow@fasthorseinc.com 612.963.0022

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