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Wrestling Fragrance in the Works

May 3, 1999

MIAMI (AP) _ Want a fragrance that will leave the ladies in a figure-four? A perfume that will hit ’em like a pile-driver?

Here’s a tag-team for you: Perfumania Inc. and World Championship Wrestling announced Monday they would join forces to manufacture and market a new, upscale line of fragrances.

The new line will be cross-marketed to the WCW’s television audience of 35 million, and in Miami-based Perfumania’s 288 stores nationwide. The fragrances should be available for sale via Perfumania’s Internet store in November.

``Our champions like Bill Goldberg and Kevin Nash are really pumped about promoting a WCW branded fragrance,″ said Casey Collins, director of WCW, a Time-Warner/Turning Broadcasting System enterprise.

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