Reducing Customer Churn Rates Helped a CPG Company to Save Over US$ 20 Million Annually - Request a Free Demo from Qantzig Now!

December 26, 2018

LONDON--(BUSINESS WIRE)--Dec 26, 2018--Quantzig, a global analytics and advisory firm that delivers customer analytics solutions to resolve complex business problems, announced the completion of their latest The client is an American CPG manufacturer with an annual revenue of over US$ 40 billion. Despite having business operations spread across various geographical locations, the client wanted to estimate customer acquisition rates and devise targeted, personalized offers to achieve a sizeable reduction in churn. This compelled the client to leverage Quantzig’s analytics solutions to devise effective churn analytics strategies and retain the most profitable customers.

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Churn analytics engagement for a CPG industry client. (Graphic: Business Wire)

With digital advancements in the CPG industry, companies are implementing various strategies to sustain themselves in the competitive market place. They are adopting innovative methods to address fluctuating consumer demands and decreasing operating margins. Churn analytics help businesses in doing so by measuring the number of customers whose business is lost over a particular timeframe. Since the cost of retaining an existing customer is much lower than the cost of acquiring a new one, decreasing customer churn helps companies to enhance their profits in the long-term.

“CPG companies need to evolve dynamically and focus on their consumers’ needs and shifting CPG industry trends to supply high-quality products while being cost-effective,” says an expert from Quantzig.

To know more about the importance of customer churn analytics solutions in increasing the annual savings potential for businesses,

Quantzig’s churn analytics solutions helped the client to effectively segment customers based on their behavior and address their queries to boost interactions. The engagement also offered insights to help them revamp their marketing campaigns and decrease churn rates. Quantzig’s churn analytics solutions also them to identify key CPG industry trends and develop an interactive dashboard that could monitor customer churn rates and the success of retention campaigns in real-time.

to know how our BI dashboards and analytics solutions can help you in boosting profit margins, annually.

Quantzig’s churn analytics solutions helped the client to:

Decrease customer churn rates. Revamp their marketing campaigns and save over US$ 20 million, annually. Do you have business problems that you are finding difficult to mitigate?

Quantzig’s churn analytics solutions offered predictive insights on:

Boosting customer interaction and loyalty. Developing an interactive dashboard to monitor customer churn rates and the success of retention campaigns in real-time. Want to know how Quantzig’s analytics solutions can decrease customer churn rates? .

About Quantzig

is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

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CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455




SOURCE: Quantzig

Copyright Business Wire 2018.

PUB: 12/26/2018 11:11 AM/DISC: 12/26/2018 11:11 AM


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