Emmitt Smith Announced as Super Bowl LIII Brand Ambassador for On Location Experiences

September 20, 2018

NEW YORK--(BUSINESS WIRE)--Sep 20, 2018--On Location Experiences (“On Location” or “OLE”), the official hospitality partner of the National Football League (“NFL” or “The League”), is excited to announce that Emmitt Smith has been appointed the On Location Brand Ambassador for Super Bowl LIII. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location. On Location Experiences offers the ultimate fan packages for Super Bowl weekend and is the only source to purchase verified tickets with exact seat locations directly from the NFL. Tickets to this year’s game are available for purchase at nflonlocation.com.

OLE’s 2019 NFL Legends roster includes Derrick Brooks, Tim Brown, Terrell Davis, Warrick Dunn, Franco Harris, Devin Hester, Steve Largent, Ronnie Lott, Jonathan Ogden, Orlando Pace, Andre Reed, Joe Theismann, Thurman Thomas, Hines Ward, Aeneas Williams and Rod Woodson. Each NFL Legend will attend one of On Location’s three, exclusive pre-game parties at the Georgia World Congress Center which will feature premium cuisine from a celebrity chef and live entertainment.

“We believe an essential part of bringing fans closer to the game is the opportunity to interact with the NFL Legends, Hall of Fame inductees and coaches that have shaped the sport throughout the years,” said Don Renzulli, Executive Vice President of Events at On Location Experiences “This year On Location is elevating the fan experience by inviting more of the players they love and idolize to be involved in the weekend of celebrations. We are really excited to have Emmitt Smith representing On Location and the additional NFL Legends joining us this year, and this is only the beginning! We are looking to make some big announcements in the coming months, so stay tuned.”

Prior to the game, Smith will attend all three pre-game parties at the Georgia World Congress Center and greet guests upon their arrival. During the events, guests will have the opportunity to mingle, talk football, and have a photo taken with Smith. In recent years, Emmitt has attended many of On Location’s pre-game parties including last year at the Delta Sky360 Club located in U.S. Bank Stadium.

“I am honored to be chosen as On Location’s Brand Ambassador for Super Bowl LIII. Football has played such a huge role in my life, and I am truly looking forward to sharing my experiences with the guests of On Location,” said Emmitt Smith. “I’m sure this year’s Super Bowl will be nothing short of exhilarating, and I’m humbled to be joined by so many fellow former players and Legends.”

As one of the most decorated running backs of all-time, Emmitt Smith is widely recognized for his 13 years with the Dallas Cowboys. During his time with the Cowboys, Smith along with quarterback Troy Aikman and wide receiver Michael Irvin, became known as “The Triplets,” and blossomed into one of the league’s most powerful offensive trios. Smith is a three-time Super Bowl Champion (XXVII, XXVIII, XXX), Super Bowl MVP (XXVIII), 1993’s NFL MVP, an eight-time Pro Bowl selection and a four-time AP First-team All-Pro selection. In 2006, he was inducted into the College Football Hall of Fame and followed by the Pro Football Hall of Fame in 2010. Off the field, Smith is a successful businessman and entrepreneur and runs several companies spanning real estate, construction and technology. Active in charitable outreach both in the Dallas area and on a national level, Smith founded Pat & Emmitt Smith Charities with his wife to provide unique experiences and educational opportunities to underserved youth.

On Location offers multiple packages to match fans’ individual preferences, needs and budgets. All packages include verified game-day tickets with preferred seating, a dedicated stadium entrance and priority access to concerts and events. Additional package options include transportation and hotel accommodations. OLE’s signature package, “On the Fifty,” is the most exclusive offering with a private, VIP tailgate, access to in-stadium clubs, such as the SunTrust and Delta Sky360 Club, in-field patio and post-game field access to celebrate with the winning team.

More information on available packages can be found on OLE’s website www.nflonlocation.com

To follow On Location Experiences on social channels:

Twitter:  @NFLOnLocation Instagram:  @NFLOnLocation Facebook:  NFLOnLocation LinkedIn:  https://www.linkedin.com/company/on-location-experiences

About On Location Experiences

On Location Experiences is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association, and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors.

On Location’s operations include: Anthony Travel, the nation’s largest provider of collegiate sports travel management services; CID Entertainment, a hospitality leader in the live music and festival industry; Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience; Nomadic Entertainment, which creates exclusive music and high-end nightlife experiences; PrimeSport, a leader in providing direct access to some of the biggest events in sports and entertainment; Steve Furgal’s International Tennis Tours, a leader in developing world-class tennis experiences for more than 40 years;

On Location Experiences is a privately held company, owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group. For more information about On Location Experiences, please visit www.onlocationexp.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180920005597/en/

CONTACT: Gagnier Communications

Dan Gagnier/Jeff Mathews/Lindsay Barber





SOURCE: On Location Experiences

Copyright Business Wire 2018.

PUB: 09/20/2018 11:20 AM/DISC: 09/20/2018 11:20 AM


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