This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

kathy ireland® Worldwide Partners with Innovative Augmented/Merged Reality Company AuGames®

February 27, 2019

DALLAS--(BUSINESS WIRE)--Feb 27, 2019--AuGames ®  has partnered with kathy ireland® Worldwide (kiWW®) to produce augmented and merged reality (AR/MR) experiences, for both consumers and kiWW® partners to interact and be drawn into across a range of kathy ireland brands and products. The partnership aims to provide an innovative and immersive experience by creating one of the most exciting and potentially life changing technologies for a generation.

We’re proud & energized to partner with the kathy ireland® Worldwide family.With technology moving at ferocious pace, it can be hard for both business owners and consumers to know a passing ‘fad’ or ‘trend’ and what technology can envelop a true paradigm shift that has the ability to integrate into our everyday work and family lives for the better,” said  DR Dunlop, Cofounder and Executive of AuGames ® .

kathy ireland® Worldwide is one of the most successful brands in the world. By kiWW® joining forces with AuGames, it enforces a key business strategy-- in today’s globally connected digital commerce world, businesses must continue to innovate, reinvent and deliver. AuGames’ ethos and vision is at the forefront and a driving force behind the AR/MR/ leap from ‘fun AR games’ into immersive and connected ‘human empowered experiences’ that has the power to transform and enhance people’s lives, for the better,DR Dunlop continued.

We are thrilled to partner with AuGames®,” says Kathy Ireland, Chair, CEO and Chief Designer of kiWW®. “ We live in such exciting times, with the constant evolving advancements in technology bringing exciting new opportunities both in our personal lives and in business.AuGames is at the forefront of this revolution and we look forward to bringing our customers the best available AR experience.”

The AR gaming aspect is a great way for people of all ages to be introduced, educated and know more about how augmented reality works. The data that we gather will guide future and more natural ergonomic human interactions and operability across multiple industries and ultimately become part of everyday life,” said Jonathan Laramy, Cofounder and Executive of AuGames ®. “S imply put, AR is one of the biggest paradigm shifts of a generation.

Pre-Production and imagineering with kathy ireland® Worldwide begins in early 2019 in Los Angeles, California and Dallas, Texas, with the first augmented reality experience being introduced in Spring 2019, and continuing throughout the rest of the year.

Branding paragraph about AuGames®

AuGames founded in Dallas TX, brings their 10+ years of imagineering AR/MR/VR experience across multiple industry verticals around the world and built a company that looks at businesses, technology, life changing experiences and thoughtful design – but through a completely different lens. AuGames ® is reimagining the world - beyond your reality ®.

About kathy ireland® Worldwide (kiWW®)

kiWW® is listed as one of the most powerful brands in the world by License Global Magazine. Kathy Ireland is named one of the 19 most influential women in licensing by License Global magazine and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Furniture Today names Kathy one of the most influential leaders in the furniture industry. Kathy graces the cover of Forbes Magazine twice (2012, 2016). kiWW ® is responsible for billions of dollars in retail sales. kiWW® is the recipient of multiple awards including several Good Housekeeping Seals.

Kathy and kiWW ® support many non-profits including YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children’s Research Hospital. Kathy is named an Ambassador for the Elizabeth Taylor AIDS Foundation.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190227005191/en/

CONTACT: Media information for AuGames®

Jonathan Laramy


visit: media.augames.comMedia contact for Kathy Ireland, kiWW®:

Rona Menashe

Guttman Associates






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PUB: 02/27/2019 07:00 AM/DISC: 02/27/2019 07:01 AM