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Pizza Hut To Send Free Pies To People Named ‘Domino’

April 24, 1991

WICHITA, Kan. (AP) _ Freddie Domino of New Orleans, Cheryl Domino of Minneapolis and Arthur Domino of Buffalo, N.Y., will get a free pizza for lunch today - courtesy of Pizza Hut.

As part of its latest marketing scheme directed at archrival Domino’s Pizza, Wichita-based Pizza Hut will deliver complimentary pies to scores of Americans with the surname ″Domino,″ company officials said Tuesday.

About 200 pizzas will be delivered in 25 states around lunchtime.

Creamer Dickson Basford, a New York public relations firm hired by Pizza Hut, contacted the Dominos to inform them of the promotional pizzas, firm spokesman Bradley Daves said.

To help boost the event, Pizza Hut bought a full-page ad in today’s USA Today, said Marcia Thomsen, Pizza Hut’s director of delivery marketing. The company also plans to launch a new commercial during Thursday’s broadcast of ″Cheers,″ she said.

Ms. Thomsen said the company is spending more than $50 million this year - about half its annual advertising budget - on its Domino’s-bashing campaign.

Pizza Hut’s delivery business is ranked second to the Ann Arbor, Mich.- based Domino’s, although its overall pizza sales are substantially larger.

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