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Joan of Sparc looking to raise $44,000 through Kickstarter

September 26, 2018

Ciela Wynter’s life dissolved in the spring of 2016. She left her husband. She lost her home, her community and everything she thought was most important in her life. It had been coming for more than a decade. She’d given away power in her relationship and her livelihood.

“I had lost myself,” she said.

She wasn’t sure what to do and so turned inward into a cocoon of self-reflection. A year after her world fell apart she emerged, rejuvenated and with a sense of clarity. She was still standing.

“Not only was it the hardest thing that ever happened to me, it was the best thing that ever happened to me,” Wynter said. “I now understand the importance of reclaiming my life, and I [went on] the arduous journey of reclaiming my power and the purpose I had given away.”

Wynter wanted to share her experience with other women, to help them through their own processes of grief, change or self-discovery. She wanted them to feel less alone but to also realize they had answers within themselves.

To do that Wynter founded Joan of Sparc, a member-based personal development website and app targeting women 27 to 36 years old. Wynter recently beta tested the online platform and plans a full launch in 2019.

In the meantime she’s running a Kickstarter campaign that begins Thursday, Sept. 27, to raise money to build out the platform. She’s hoping to bring in $44,000 for Joan of Sparc during the 30-day campaign.

Wynter’s goal is to create a global online community. Joan of Sparc will not offer therapy, but instead a group to support, listen and bear witness to fellow members, Wynter said. It also will include dream and personality analysis. Everything is geared toward self-inquiry and looking to one’s self for answers. It’s not about creating co-dependent relationships, but instead about empowering each other, she said.

The company’s name is a tribute to Joan of Arc, a warrior who led men and women.

“She knew what she had to do regardless of her own humanness and fears,” Wynter said. “She was so absolutely courageous. I see that as the archetype for what is needed for us to move forward. What is it going to take for us to lead change in our own lives? The first word that comes to mind is courage.”

The word sparc is a play on Joan of Arc, and is a tribute to the inner flame burning inside everyone, Wynter said. It’s a reminder of the mission to look inward.

“Joan of Sparc is the call for a revolution within ourselves,” she said. “It’s from only there that we can make change.”

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