AP NEWS

Genesee Brewery gets $48.5 million makeover

June 8, 2018

ROCHESTER, N.Y. (AP) — The Genesee Brewery in Rochester has a new brewing system that the company says will improve the quality of its beer.

North American Breweries on Thursday announced the completion of a three-year, $48.5 million overhaul.

The company says over the last few months, workers at the brewery have been transitioning to the new system and testing recipes and processes.

The upgrades include a new brewhouse that uses less material, water and energy, 24 new high-efficiency fermentation tanks and an automated system that frees up brewers to focus on developing recipes and quality improvements.

The company says it’s the most significant project in its history.

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