Un-carrier Pledges $5k to Military for Every Ball Hit Outta the Park at T-Mobile Home Run Derby
BELLEVUE, Wash.--(BUSINESS WIRE)--Jul 12, 2018--The Un-carrier’s going to bat for baseball fans and our nation’s military – again! As the official wireless provider of Major League Baseball, T-Mobile (NASDAQ: TMUS) is taking #HatsOff4Heroes to the next level at this year’s Home Run Derby. The Un-carrier will donate $5k per home run and $10k per home run off a magenta ball to Team Rubicon, a veteran-led disaster response organization.
Fans score big too during All-Star Week, July 13–17, with a Home Run Derby bracket challenge, free custom hats, behind the scenes access, and chances to meet MLB players and win tickets to the Derby.
“Last year’s T-Mobile Home Run Derby was the most watched in the last decade and the most streamed MLB ESPN event EVER. This year, we’re going all-in with #HatsOff4Heroes in support of our nation’s military and veterans at the Derby,” said John Legere, T-Mobile president and CEO. “And at the Un-carrier, we take ‘we won’t stop’ seriously – we’re dialing it up this year with an Armed Services Classic, free custom hats for fans, Derby ticket giveaways and more -- we’re gonna make All-Star Week one for the record books!”
#HatsOff4Heroes at the 2018 T-Mobile Home Run Derby T-Mobile has been expanding its extensive military support all year, first launching T-Mobile ONE Military and its companywide military initiative. Then, earlier this year, T-Mobile launched a campaign pledging to donate at least $1 million to Team Rubicon, starting with $1 per every #HatsOff4Heroes tweet and Instagram post through the regular MLB season. Leading up to and throughout the T-Mobile Home Run Derby, the Un-carrier is taking its military support to new levels:#HatsOff4Heroes . During the T-Mobile Home Run Derby, the Un-carrier will donate $5k for every home run and $10k every time players hit a magenta ball outta the park during bonus time! Fans can participate by posting their #HatsOff4Heroes support messages on Twitter and Instagram – each post is worth $1, so start hashtaggin’ to help drive the donation total over one million! All-Star Armed Services Classic, Presented by T-Mobile. Following the championship game of the inaugural Armed Services Classic tournament on July 13, one representative from each of the five military branches will compete in a home run contest held at Nationals Park. The Un-carrier will donate another $300k total ($50k to a charity supporting each military branch) to mark the event, and the two home run contest finalists will get the chance to hit alongside the pros at the T-Mobile Home Run Derby on July 16 – with the winner getting an additional $50k donated to their branch’s respective cause.
All-Star Week Fan Perks T-Mobile is also goin’ BIG for fans during All-Star Week, celebrating with alllll the baseball festivities:T-Mobile Home Run Derby Bracket Challenge. Whether you’re at the games or tuning in from home, get your Derby winner predictions ready for the T-Mobile Home Run Derby Bracket Challenge! One winner will score four tickets to Game 1 of the 2018 World Series presented by YouTube TV and a $500 Mastercard gift card. To enter, head to http://www.mlb.com/bracketchallenge or the MLB AtBat app and enter your predictions through July 16 at 7:59 PM ET. 2018 T-Mobile All-Star Hat Shop. To get the #HatsOff4Heroes party started, from July 16-17, T-Mobile is transforming one of its DC stores (555 11 th St NW Ste C) into a custom hat experience for baseball fans! Stop in and work with local artists to create a FREE, custom New Era hat worthy of tipping to our military heroes! You’ll also get to take home and share pics of your sweet new lid at the #HatsOff4Heroes photo kiosk…and, even meet some MLB players with surprise visits. Magenta Baseballs Throughout D.C. To help local fans get even more in on the action, the Un-carrier hid 12 magenta baseballs in a few of Bryce Harper’s favorite spots in DC. On July 14 th, @TMobile and @BHarper3407 will share a map on Twitter -- the first 12 people to find the magenta balls each win a pair of tickets to the T-Mobile Home Run Derby! Home Run Derby Participant Magenta Lounges. Get in on the behind-the-scenes action with two on-field Magenta Lounges during the T-Mobile Home Run Derby! T-Mobile is giving fans an inside look at all the fun with exclusive content – and you don’t have to be present at the Derby to enjoy it. Follow T-Mobile on Twitter and Instagram for a peek into the American League and National League lounges, and to nominate service members for special shout-outs from MLB players.
T-Mobile’s LTE coverage has more than tripled since 2014, now covering over 322 million people, 99% of baseball fans across the country, with the fastest LTE in America. And, with T-Mobile ONE, unlimited everything with taxes and fees included, fans can take in every baseball moment, where they live, work and play…all season long on America’s best unlimited network.
For more on T-Mobile at All-Star Week and #HatsOff4Heroes, visit T-Mobile.com/MLB. To learn more about T-Mobile’s military support initiative and T-Mobile ONE Military, visit T-Mobile.com/brand/military.
On all T-Mobile plans, if congested, customers using >50GB/mo. may notice reduced speeds due to data prioritization. Limited time offers; subject to change. Bracket Challenge: NO PURCHASE NECESSARY. Open to age 18+ residents of 50 U.S., D.C., and U.S. commonwealths, territories and possessions, and Canada (excluding Quebec). Ends at 7:59:00 PM ET on 7/16/18. For full rules, click here. Void where prohibited. Sponsored by MLB Advanced Media, L.P. Magenta Baseballs: NO PURCHASE NECESSARY. Open to age 18+ residents of 50 U.S. and DC. 7/14/18 from 1:00 PM ET – 6:00 PM ET. For full rules click here. Void where prohibited by law. Sponsored by T-Mobile.
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 74.0 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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CONTACT: T-Mobile Media Contacts
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KEYWORD: UNITED STATES NORTH AMERICA DISTRICT OF COLUMBIA WASHINGTON
INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY CONSUMER ELECTRONICS HARDWARE NETWORKS TELECOMMUNICATIONS CELEBRITY GENERAL ENTERTAINMENT MOBILE/WIRELESS PHILANTHROPY DEFENSE OTHER DEFENSE EVENTS/CONCERTS SPORTS BASEBALL FUND RAISING
SOURCE: T-Mobile US, Inc.
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PUB: 07/12/2018 09:00 AM/DISC: 07/12/2018 09:01 AM