Issuu’s Apple News Channel Highlights Select Stories from Content Creators and Brands
PALO ALTO, Calif.--(BUSINESS WIRE)--Nov 15, 2018--Issuu, the world’s largest digital discovery and publishing platform helping brands compose digital story layouts and distribute professional-level content, today announced its Apple News channel, which features Issuu Stories and content from its 4 million content creators and brands. Issuu curates multiple articles a day -- ranging from arts & entertainment to food & drink, style & fashion, travel and more -- and enables content discovery for its publishers, reaching Apple News’ millions of readers in the U.S., U.K., and Australia.
Issuu provides best-in-class content distribution tools and features, including Issuu’s Story Creator Engine, which feeds selected stories to Issuu’s Apple News channel. Issuu tracks all impressions and reads with page-level statistics so that publishers have access to how their content performs. As a result, publishers on Issuu are seeing their content on Apple News drawing an average of four times more views than other platforms.
“Issuu Stories on Apple News helps us highlight our best features and get our content out to more people. It’s a great way to help get readers beyond the cover story,” said Ramona Atkin, editor-in-chief, Lucy’s Magazine.
“I appreciate the visual component where you can choose a series of pages to create a new story,” said Cathrine Khom, founder and editor-in-chief, Local Wolves. “This is so beneficial and helpful to fellow editors to share specific articles on social and Apple News.”
“The mobile-optimized story format for sharing and discovery is succeeding because it allows enough depth of content to be interesting, without being overwhelming,” said Joe Hyrkin, CEO of Issuu. “With Issuu’s Story Creator Engine, we help transform content into multi-format stories, like articles for Apple News and optimized content for sharing on social. We’re thrilled to support creators and brands, and help give them the access and massive reach that comes with Apple News’ platform.”
The Issuu Story Creator Engine also allows publishers to easily transform editorial content into a Story format for social media. Issuu is the first and only digital publishing solution to directly transform editorial and branded content into the Story format, helping create engaging content where readers can swipe up to read more on Instagram, Facebook, Snapchat, and more.
About Issuu Issuu is the world’s largest digital discovery and publishing platform, attracting more than 100 million unique visitors per month. Issuu enables anyone — from independent creators to global brands — to share, measure and monetize their editorial, catalog or marketing content. Issuu, founded in 2006, is headquartered in Palo Alto, with offices in Copenhagen, Berlin, and New York City. For more information, please visit: stories.issuu.com/applenews
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