RumbleOn Reports Third Quarter 2018 Financial Results
CHARLOTTE, N.C.--(BUSINESS WIRE)--Nov 14, 2018--RumbleOn, Inc. (NASDAQ:RMBL), the only 100-percent-online pre-owned vehicle marketplace, announced financial results for its third quarter ended September 30, 2018. RumbleOn posted record revenue of $19.3 million and unit sales of 2,875 for the third quarter, bringing year to date total revenue and total unit sales to $41.2 million and 5,766, respectively.
“We are excited to report another quarter of tremendous growth across the business. We have driven extremely rapid growth in the core RumbleOn business over the past year. While, at the same time making technology and product investments to build a supply chain solution that now spans all pre-owned vehicle segments, which we believe will position RumbleOn for growth and profitability in the long-term. We believe our success demonstrates the strength of our technology platform, the efficiency of the business model and the appeal of our offering to both consumers and dealers. We believe these efforts will combine to create tremendous shareholder value over time,” commented Marshall Chesrown, Founder, Chairman and CEO.
“We announced the transformative acquisitions of Wholesale Inc. and Wholesale Express during the fourth quarter. The acquisitions accelerate our plan to expand into adjacent markets, giving us immediate access to the huge automobile marketplace with meaningful size and scale, and without the significant start-up costs typically associated with new market entries. We are even more excited now that we have ‘gotten under the hood’ of the companies and begun integrating the businesses. We look forward to updating you on our progress in the coming quarters as we overlay our powerful technology and online presence across Wholesale.”
Summary Financial Results
All third quarter comparisons are over the second quarter of 2018, unless otherwise noted.
Total vehicle unit sales increased to 2,875, up from 2,013 representing a 43% increase; year to date, unit sales reached 5,766, up 17x from the same period in 2017.
Total revenue was $19.3 million, up from $13.9 million representing a 38% increase for the third quarter. Year to date, total revenue reached $41.2 million, as compared to $3.9 million in for the same period in 2017. The increase in revenue and vehicles sold was driven by the continued expansion of the business, highlighted by traffic growth to the RumbleOn website, a significant increase in requests for cash offers by consumers and dealers, expanded levels of availability and selection of inventory for sale, an enhanced and aggressive digital and social media advertising campaign, increased awareness of the RumbleOn brand, customer referrals and the launch of the Dealer Direct online acquisition platform.
Total gross profit was $2.0 million up from $1.3 million, representing a 59% increase. Year to date, total gross profit was $3.8 million up from $0.2 million as compared to the same period last year.
Gross margin per unit was 12.0%, up from 11.2% in the second quarter, an 80-basis point improvement. RumbleOn made the decision to terminate any cash offer that did not produce $1,000 of margin in August. This resulted in higher-quality inventory, but less inventory. Cash offers provide a compelling vehicle acquisition tool and the Company will continue to tune the cash offer algorithm with an eye on balancing margin optimization and unit sales volume. Year to date, gross margin per unit was 11.1%, up from 6.3% as compared to the same period last year.
Sales, General and Administrative Expenses were $8.4 million in the third quarter, up from $5.5 million. The increase was primarily driven by advertising and marketing expenses as well as a lesser increase in general and administrative and compensation expenses and a modest uptick in professional fees primarily attributable to expenses incurred in connection with the public offering of Class B shares and acquisition activities during the third quarter.
Advertising and marketing expense increased to $4.1 million, up from $2.2 million. The spend was allocated across digital, social and search marketing campaigns as the Company develops its omnichannel marketing strategy targeting both consumers and dealers, by combining brand building, lead generation, and content marketing to efficiently source and scale addressable markets. Paid advertising efforts also include display advertisements, IP, email and profile retargeting, organic search and content, video marketing, automation and aggressive event marketing.
Technology development expenses were $0.2 million in the quarter, flat with the second quarter, as the Company focuses on platform development for new and existing products and services, technology infrastructure expenses, and a significant increase in headcount and third-party contractors to meet an increase level of technology development projects and initiatives.
General and Administrative expense was $1.9 million, up from $1.3 million. The increase is a result of the cost and expenses associated with the continued progress made and growth experienced in the development of the business, expansion of our Dallas operations center and meeting the requirements of being a public company.
Compensation and related costs were $1.9 million in the third quarter, up from $1.5 million, driven by increased headcount to support the Company’s rapid growth.
Professional fees for the three-month period were $0.2 million, up approximately $10,000 from the second quarter. Fees and expenses were incurred for the public offering of Class B shares and acquisition activities during the quarter. Without those charges, professional fees would have been down from the second quarter.
Operating Loss expanded to $(6.7) million in the third quarter, up from $(4.5) million. The expansion was primarily due to an acceleration in advertising and marketing efforts during the quarter.
Net loss was $(7.0) million, or (36.4)% of total revenue, compared to a net loss of $(4.7) million or (34.0)% of total revenue. Year to date, net loss was $(15.4) million or (37.2)% of total revenue, compared to a net loss of $(5.1) million or (132.9)% of total revenue as compared to the same period last year.
Net loss per share was $(0.47) based on 14,920,693 basic and fully diluted Class B shares. Diluted net loss per share for the three-month period ended September 30, 2018 did not include 1,278,000 of RSUs and 300,068 of warrants to purchase shares of Class B Common Stock as their inclusion would be antidilutive. That compares to net loss per share of $(0.36) based on 13,006,893 basic and fully diluted Class B shares in the second quarter of 2018.
Cash and cash equivalents totaled $12.8 million as of September 30, 2018, compared to $5.5 million at the end of the second quarter. Subsequent to the third quarter, RumbleOn announced the closing of a $21.6 million private placement of Class B common shares and expanded its existing credit facility by $5.0 million. RumbleOn used the proceeds from the private placement and the $5.0 million expansion of its credit facility to fund the acquisitions of Wholesale Inc. and Wholesale Express LLC on October 30, 2018 and will use the remaining balance for working capital.
Key Operating Metrics
Significant growth in key operating metrics signal key growth drivers, including increasing brand awareness, maximizing the opportunity to source the purchase of low cost pre-owned vehicles from consumers and dealers while enhancing the selection of vehicles available to customers.
(1) Includes 73 and 139 vehicles that were deemed commercially unfit and were sold as salvage during the three and nine-months periods ended September 30, 2018, respectively.
Average Selling Price was $6,788 down from $7,113 in Q2 2018 and 11,667 in the same period last year. The decline was primarily due to a shift in inventory mix from Harley-Davidson motorcycles to lower priced other makes of powersports vehicles which is a better representation of the overall powersport market. During the quarter, 59% of the pre-owned vehicles sold to consumers and dealers were Harley-Davidson which were sold at an average total selling price of $8,517 as compared to an average total selling price of $4,284 for non-Harley Davidson sales. The average selling price of pre-owned vehicles sold will also fluctuate from period to period based on changes in the sales mix to consumers and dealers in any given period. 88.3% of the preowned vehicles sold during the quarter were sold to dealers.
Cash offers of more than 51,000 in Q3’18, up from 29,000 in Q2’18. During the third quarter, we reduced the cash offer made to consumers by 10%, in response to the seasonality of pricing in the overall resale market during the quarter. The decision to terminate low value acquisitions was made to improve inventory quality and margin expansion. Year to date cash offers reached 92,000 as of September 30, 2018, bringing total cash offers since the program’s inception in June 2017 to 100,000.
Acquisition of Wholesale Inc. and Wholesale Express LLC
The addition of Wholesale immediately places RumbleOn as a significant player in the distribution of pre-owned cars and trucks and creates multiple synergies with its core business. This transformative transaction is cash flow positive and provides multiple opportunities to leverage RumbleOn’s technology suite and marketing spend across the segments. RumbleOn is led by a deep bench of industry experts whose knowledge and experience in the automotive industry are unparalleled.
The complementary assets combine to create a compelling value proposition and provide a clear pathway for growth and profitability. RumbleOn has a powerful technology platform and disruptive strategy that creates compelling unit economics with a massive market opportunity. Tremendous revenue growth and continued margin expansion are evidence of the efficacy of the agnostic supply and distribution strategy and scalability of its capital-light model. Layering RumbleOn’s technology-powered buying and selling experience onto Wholesale expands the powerful supply chain solution built around inventory acquisition across all pre-owned vehicle segments and unlocks new growth and profitability channels.
Looking ahead to 2019, RumbleOn is tapping an even larger market through its acquisition of Wholesale. Integration is underway, and RumbleOn expects to benefit from the combination of its technology with the legacy Wholesale business and expects to see acceleration from the addition of the used car and truck markets.
Upcoming Investor Marketing Activities
Senior management is presenting and hosting investor meetings at the Southwest IDEAS Investor Conference in Dallas on Tuesday, Nov. 14, 2018 at 3:50 p.m. CT, and is hosting individual and small group meetings at the Craig-Hallum Alpha Select Conference in New York City, NY on Thursday, Nov. 15, 2018. Please check the Events & Presentations page on the investor relations website for additional investor conferences to be announced in the coming months.
RumbleOn operates a capital-light disruptive e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned vehicles in one online location. RumbleOn’s goal is to transform the way pre-owned vehicles are bought and sold by providing users with the most efficient, timely and transparent transaction experience. Serving both consumers and dealers, through its 100 percent online marketplace platform, RumbleOn makes cash offers for the purchase of pre-owned vehicles. In addition, RumbleOn offers a large inventory of pre-owned vehicles for sale along with third-party financing and associated products.
This press release may contain “forward-looking statements” as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,” “projects,” “will,” “may,” “anticipates,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release and are advised to consider the factors listed under the heading “Forward-Looking Statements” and “Risk Factors” in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.
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