Dr. Sandra Jordan reveals USCA’s new visual identity

May 4, 2019

USC Aiken has a new look for a new era.

Chancellor Dr. Sandra Jordan revealed the university’s new visual identity for the first time to the public Friday at the Aiken Chamber’s First Friday breakfast.

“You guys are so special. You are the first ones to see our new visual branding,” Jordan said, showing the new logo, which drew applause from the audience.

The new logo features the new UofSC logo that the University of South Carolina in Columbia unveiled in January in garnet. Aiken, with a silhouette of USCA’s mascot the Pacer embedded in the capital A, is in Pacer blue.

“This is the result of a collaboration among faculty, staff and students who shared their perspectives with Ologie, a highly respected design agency specializing in higher education marketing,” Jordan said. “This new visual brand goes a long way toward helping us identify ourselves as a university within the USC system, and thus it is an integral part of one objective articulated in our new strategic plan, ‘Leading Forward,’ which is to develop brand recognition and distinction.”

This new visual identity, or logo, builds on the unique culture at the university and within the greater community, according to a new release from USCA. It also is more reflective of the local region in the state. The new logo complements USC Aiken’s athletic marketing mark, which will not change at this time.

“It is my hope that all USC Aiken Pacers and stakeholders will enthusiastically share the logo,” Jordan said.