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Nintendo Throws a Super Mario Party with Lunchables This Fall

October 2, 2018

REDMOND, Wash. & PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Oct 2, 2018--Nintendo is teaming up with Lunchables to add a little more fun to kids’ lunch breaks. Timed to kick off with the launch of the game for the Nintendo Switch system on Oct. 5, the promotion adds imagery of the iconic characters from the game to select Lunchables packaging on store shelves across the U.S. Plus, Lunchables is giving fans the opportunity to win special Super Mario Party prize packs throughout the delicious promotion, which lasts through December.

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Timed to kick off with the launch of the Super Mario Party game for the Nintendo Switch system on Oct. 5, a new promotion adds imagery of the iconic characters from the game to select Lunchables packaging on store shelves across the U.S. (Graphic: Business Wire)

“This partnership with Lunchables is another exciting way for us to expose even more people around the country to the world of Nintendo,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “This program is a perfect opportunity to kick off the celebration of Super Mario Party by combining the game’s love for unpredictable fun with Lunchables ’ love of letting kids make their own fun with their favorite foods.”

“We are excited to bring Lunchables and Nintendo – two iconic, kid-favorite brands – together with this promotion,” said Greg Guidotti, Head of Marketing for Oscar Mayer. “ Lunchables is all about bringing mixed-up fun to lunchtime, making it a perfect fit with the endless multiplayer fun of Super Mario Party.”

Along with the on-pack promotion, each Super Mario Party branded Lunchables box will contain a unique code to give fans a chance to instantly win one of 500 Super Mario Party prize packs in an online sweepstakes*, making lunch an even more rewarding experience. By visiting http://www.Lunchables.com/MarioPartySweepstakes, fans of Nintendo and Lunchables can enter for a chance to win a Nintendo Switch system, the Super Mario Party game, an extra pair of Joy-Con controllers, a branded Nintendo Switch carrying case and My Nintendo points. Specially marked packages of Lunchables Fun Pack and Lunchables with 100% Juice are available on store shelves nationwide now through December – just in time for the holidays.

Super Mario Party is the newest game in the long-running Mario Party series – and the first on Nintendo Switch. In the game, the much-loved four-player board game mode is back with new features like character-specific Dice Blocks that add strategy to each roll. Players can compete in dozens of minigames that use the Joy-Con controllers in fun ways, as well as new ways to play like the cooperative River Survival mode. For the first time in series history, party-goers can play sets of minigames online with other players (Nintendo Switch Online membership is required and sold separately). And in the new Toad’s Rec Room mode, two players that each own Super Mario Party can pair their Nintendo Switch systems, lay them flat and participate in some mode-specific minigames that combine both screens in creative ways.

For more information about Super Mario Party, visit https://supermarioparty.nintendo.com. For more information about Lunchables, visit http://www.lunchables.com/.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

*NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO RESIDENTS OF 50 U.S. (D.C.) 6 YEARS AND OLDER. VOID WHERE PROHIBITED. Ends 12/31/18. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, visit Lunchables.com/MarioPartySweepstakes. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Nintendo is not a sponsor, co-sponsor or administrator of this sweepstakes.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch ™ system and the Nintendo 3DS ™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System ™, Nintendo has sold more than 4.6 billion video games and more than 725 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy ™, Game Boy Advance, Nintendo DS ™ family of systems, Super NES ™, Nintendo 64 ™, Nintendo GameCube ™, Wii ™ and Wii U ™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

About The Kraft Heinz Company: The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia, Planters, Plasmon, Quero,Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Note to editors: Nintendo press materials are available at https://press.nintendo.com, a password-protected site. To obtain a login, please register on the site.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181002005309/en/

CONTACT: GOLIN

Justin Aclin

212-373-6004

jaclin@golin.com

or

Eddie Garcia

213-335-5536

egarcia@golin.com

or

The Kraft Heinz Company

Lynne Galia

847-646-4396

lynne.galia@kraftheinz.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA WASHINGTON

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT ELECTRONIC GAMES LICENSING (ENTERTAINMENT) TECHNOLOGY CONSUMER ELECTRONICS HARDWARE INTERNET SOFTWARE GENERAL ENTERTAINMENT CHILDREN PARENTING TEENS RETAIL COMMUNICATIONS ADVERTISING MARKETING FOOD/BEVERAGE MOBILE ENTERTAINMENT CONSUMER FAMILY MEN

SOURCE: Nintendo

Copyright Business Wire 2018.

PUB: 10/02/2018 08:00 AM/DISC: 10/02/2018 08:00 AM

http://www.businesswire.com/news/home/20181002005309/en

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