Flowertown Launches First Cannabis Education Platform & General Market Influencer Network for the Vast, Untapped, New Consumer Market. Premium Brands and Retailers Welcomed.
LOS ANGELES--(BUSINESS WIRE)--Nov 12, 2018--Flowertown today announced the launch of the world’s first publishing platform and influencer network targeting new, premium cannabis consumers – an untapped, multi-billion dollar market projected to balloon the industry.
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Flowertown Launches First Cannabis Education Platform & General Market Influencer Network for the Vast, Untapped, New Consumer Market. Premium Brands and Retailers Welcomed. (Graphic: Business Wire)
By harnessing the power of more than 500k general marketinfluencers never before available to cannabis brands, the Flowertown publishing platform will bridge the gap of a once-stigmatized industry for new consumers through compelling content such as educational articles, premium brand recommendations, and impactful narratives.
“To date, we firmly believe that the industry has just been recycling the same core audience. The majority of new consumers have a lot of questions about cannabis and are looking for a trusted resource. Similarly, brands are looking for an entry point to the general market consumer,” said Flowertown CEO, Dean Waters. “Our premium brand and retail directory will be that link.”
Flowertown will also offer brands creative services to help them connect with premium, general market consumers. As a team comprised of marketing industry veterans who have decades of experience building campaigns for Coca-Cola, Apple, Hyundai, and MasterCard, their work has been seen on the largest advertising stages in the world –from the FIFA World Cup to the Super Bowl.
“The cannabis marketplace is unique and full of potential. Due to all the red tape, we have to be creative in how we reach new consumers. The traditional methods of advertising are out the window,” said Flowertown’s Executive Creative Director, Nick Flora.
As part of Flowertown’s general market outreach, they are unveiling a series of regional and experiential events where they will continue to educate new consumers and help further normalize the cannabis conversation.
“Flowertown’s goal is to supply the kind of content and information demanded by new consumers in any industry. One of the ways we’re accomplishing this is through high-quality storytelling, matched with our premium directory for brands and retailers,” asserts Brandon Boerner, the Director of Brand Development at Flowertown. “Ultimately, we give consumers everything they need to have a positive cannabis experience.”
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