NBA All-Star Rating at All-Time Low
NEW YORK (AP) _ The television rating for the NBA All-Star game was the lowest ever.
NBC’s coverage of the West’s 137-126 win Sunday night got a 6.9 rating and 12 share, Nielsen Media Research said Tuesday.
That was down 35 percent from the last All-Star game, two years ago, which had a 10.6 rating and 17 share. There was no All-Star game last year because of the owners’ lockout.
The rating also was down 35 percent from the previous All-Star game without Michael Jordan, which got a 10.7/35 in 1995. When Jordan returned, the ratings jumped to 11.7/20 in 1996, then dropped to 11.2/19 the following year.
Previously, the low rating for an NBA All-Star game was a 7.8, for CBS in 1979 and for NBC in 1991.
The rating is the percentage of television households in the United States tuned to a program, and each point represents 1,008,000 homes. The share is the percentage watching a broadcast among those televisions on at the time.