EstrellaTV’s Miami WGEN-8 Station Celebrates Its One Year Anniversary
BURBANK, Calif.--(BUSINESS WIRE)--Mar 19, 2019--EstrellaTV, the fastest growing Spanish-language broadcasting network in the U.S., announced that its local Miami station WGEN-8 recently reached its first year milestone.
Like its parent network, WGEN Estrella 8 has experienced outstanding growth in ratings and ad sales revenue over the last twelve months and is already a leading force in the South Florida Market. Since its launch, WGEN-8 has built a powerful local sales team, currently led by broadcasting veteran Nicolas Valls, general manager.
In the past year, WGEN-8 has been successful in establishing a robust account portfolio comprised of high profile local accounts in various industries, such as automotive, health plans and clinics, insurance companies, travel agencies, law offices, and concert promoters, to name a few. On the national ad clients’ side, the station has also successfully secured key regional banks and retailers, as well as automotive, insurance companies, quick service restaurants, regional supermarkets, and national retailers.
“Our commitment to serve the South Florida market is stronger than ever. We continue to raise our market presence via extensive tune in campaigns and have been very successful in developing innovative brand integration campaigns for our local advertisers to amplify and differentiate their brand messaging to our viewers. As we reach our first year milestone, we are excited to announce the launch of our local WGEN-8 newscasts, which will not only increase our viewership in the South Florida area, but will give Miami Hispanics a vibrant news product designed and produced specifically for them,” stated Nicolas Valls, general manager, WGEN-8.
In its first year in the South Florida market, WGEN-8 has had a proven track record in partnering with both local and national clients, as well as building its viewership in key dayparts including prime time. The station is preparing for another major out of home campaign promoting “Tengo Talento, Mucho Talento’s” 10 year anniversary, as well as other hit shows, such as the network’s late night talk show format “Noches Con Platanito” and the station’s much anticipated 5PM and 11PM local newscasts.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190319005772/en/
CONTACT: Marco Gonzalez
LBI Media, Inc.
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA FLORIDA
INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO COMMUNICATIONS ADVERTISING
SOURCE: LBI Media, Inc.
Copyright Business Wire 2019.
PUB: 03/19/2019 01:29 PM/DISC: 03/19/2019 01:29 PM