Sage Announces Strong Speaker Lineup at AICPA ENGAGE 2018

June 6, 2018

Executives Jennifer Warawa, Ed Kless, and Kevin Cumley To Present at ENGAGE

LAS VEGAS, June 06, 2018 (GLOBE NEWSWIRE) -- Sage, the market leader in cloud business management solutions, today announced Sage and Sage Intacct executives have speaking sessions at AICPA ENGAGE 2018, taking place at the MGM Grand in Las Vegas from June 11-14, 2018. To learn more about Sage Business Cloud, a set of core cloud products that help organizations of any size automate across Accounting, Financials, Enterprise Management, People, Payroll and Payments & Banking, visit Sage booth #435.

AICPA ENGAGE 2018 brings together leaders in accounting, auditing, financial planning, law, estate planning, firm administration, practice management, tax, and technology. This year, the conference will focus on creating limitless possibilities for accounting firms. As such, Sage and Sage Intacct executives will lead the following thought-provoking sessions to enhance the skills of accounting professionals at any career stage:

Jennifer Warawa, EVP of Partners, Accountants and Alliances, SageSession: How Technology Can Take Your Firm from Traditional Accounting Practice to Full Advisory and Consulting ServicesLocation: PST18SS03 Date & Time: June 12, 2018, 7:00 – 7:50 AM PDTDescription: Cloud technologies like Sage Business Cloud are transforming the way accountants work. As businesses turn to cloud solutions, they must not only think about the technical changes that come with implementing new technologies, but also the cultural and personnel implications. There are increasingly more ways for technology to improve workflows in the accounting profession, particularly automating administrative tasks like invoicing and data entry. Accountants who want to embrace this technology are understanding they must first undergo a cultural change in the firm, where teams think outside the box, accept a shift in business models, and professionals become expert finance gurus, rather than number crunchers. This will force accountants to tap into and develop their soft skills—like effective client communications, nonverbal cues and critical thinking. As such, it is on accounting firms today to mentor current employees about how to develop their emotional intelligence, and start prioritizing soft skills as well as hard skills when recruiting new talent.

Session: Meet Women Leaders in TechnologyLocation: In the “Networking Hub brought to you by WIEC,” Second Floor, MGM Grand Conference CenterDate & Time: June 13, 2018, 1:00 – 1:40 PM PDTDescription: This panel will focus on the experiences of female technology leaders in the accounting industry. Jennifer Warawa will participate alongside Kimberly Ellison-Taylor (Global Accounting Strategy Director for Financial Industries Group at Oracle and former AICPA Chairman of the Board of Directors), and Amanda Wilkie (Consultant at Boomer Consulting, Inc.). The panel will be moderated by Samantha Mansfield (Director, Professional Development & Community at CPA.com). The panelists will discuss how technology has influenced their careers, highlight opportunities for other women in tech-focused accounting roles, and provide advice on how to succeed as technology continues to fuel changes in the industry.

Ed Kless, Senior Director of Partner Development and Strategy, SageSession: Shut Up and Eat Your French Fries: Asking Effective QuestionsLocation: PST1834Date & Time: June 13, 2018, 1:45 – 3:00 PM PDT Description: This session is dedicated to the possibility that professionals can greatly increase the value they provide to their customers if they hone their skills at asking better, more effective questions. Ed will help attendees rethink the paradigms and prejudices of the past so they can develop and enhance these new skills.

Kevin Cumley, Director, Sage Intacct Accountants ProgramSession: Virtual CFO in ActionLocation: PST1831Date & Time: June 13, 2018, 11:05 AM — 12:20 PM PDTDescription: As many firms strive to reach a level of providing CFO services for their clients, many are unsure what that looks like. In this session, Kevin and Jennifer Warawa, Sage’s EVP of Partners, Accountants, and Alliances, will facilitate a discussion between two firms that provide Virtual CFO services for their clients. The firms will share what those services look like, discuss how they win this type of business, and cover what’s critical for success in this area. In addition, they will share how technology helps enable them to provide strategic insights for their clients.

Session: Family Office: Automating Support Functions for High Net Worth ClientsLocation: PST1850Date & Time: June 14, 2018 9:30 AM — 10:45 AM PDTDescription: What tools are available to manage back offices securely and efficiently for Family Office and high net worth individuals? Kevin will discuss the technology that helps firms cater to this market while covering best practices AP management for Family Office and high net worth individuals.

To see the buzz about Sage Business Cloud and Sage Intacct for yourself, visit us in Booth #435 at AICPA Engage 2018. To learn more about Sage Intacct go here: www.sageintacct.com.

About Sage Sage (FTSE:SGE) is the global market leader for technology that helps businesses of all sizes manage everything from money to people – whether they’re a start-up, scale-up or enterprise. We do this through Sage Business Cloud - the one and only business management solution that customers will ever need, comprising Accounting, Financials, Enterprise Management, People & Payroll and Payments & Banking.

Our mission is to free business builders from the burden of admin, so they can spend more time doing what they love – and we do that every day for three million customers across 23 countries, through our 13000 colleagues and a network of accountants and partners. We are committed to doing business the right way, and giving back to our communities through Sage Foundation.

Find out more at www.sage.com/en-us.

Media contactLisa Williams PR Manager Lisa.Williams@sage.com

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