Cerezyme (Sanofi) 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Sep 24, 2018--The “Cerezyme 2017 U.S. Promotional Audit Report” report has been added to ResearchAndMarkets.com’s offering.
The 5 Key Questions AddressedHow many physicians were reached by Cerezyme through reportable promotional activity in 2017 and how does this compare to its peer set in the Gaucher’s Disease market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Sanofi’s depth of coverage vary within key specialties (e.g., Hematology/Oncology, Internal Medicine, Medical Genetics, Pediatric Medicine, Medical Oncology, and Neurology) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Cerezyme throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Cerezyme in 2017?
Data Sources & MethodologyThe author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 200 paid interactions across 200 physicians made on behalf of Cerezyme were carefully examined to support the analysis.
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Related Topics:Hematological Drugs
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PUB: 09/24/2018 06:59 AM/DISC: 09/24/2018 06:59 AM