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In Honor of Hispanic Heritage Month, Girl Scouts Releases “Me Verás Brillar”

September 27, 2017

NEW YORK--(BUSINESS WIRE)--Sep 27, 2017--Girl Scouts of the USA (GSUSA) today released “Me Verás Brillar,” a Spanish version of its “Watch Me Shine” anthem, which the organization released last year. The new song is distributed in conjunction with National Hispanic Heritage Month and emphasizes the importance of girls taking the lead in their communities. For more than 100 years, Girl Scouts has given girls the tools to find their inner leader and empower themselves, and the new anthem is one of the many ways a girl can see herself represented as an unstoppable, inspiring G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™.

The original anthem was translated to Spanish by well-known producer José Luis Pagán (Marc Anthony, Jennifer Lopez) and sung by recording artist Alyssa Micaela. The English version of the song written by two-time Grammy winner Liz Rose (Taylor Swift, Tim McGraw, Little Big Town) and Emily Shackelton (Reba McEntire, David Cook, Cassadee Pope), has gone global since its release.

In the report Girl Scouting Works: The Alumnae Impact Study, which measures how Girl Scout participation influences girls of different backgrounds, the Girl Scout Research Institute found that the positive effects of Girl Scouting seemed particularly pronounced for African American and Hispanic girls. As such, GSUSA offers a Spanish-language version of its website to ensure easy access for those Girl Scouts who speak Spanish as their first language. GSUSA also generates new studies for program and membership initiatives to ensure it aligns with the values and cultures of Hispanic families and continues to evolve its offerings accordingly.

In line with the Girl Scout tradition of sharing songs around a campfire, embracing music can be a wonderful way to motivate and engage girls.

“We believe that music is a powerful tool in inspiring this generation,” said Mishka Pitter-Armand, vice president of brand marketing at GSUSA. “We have a large Hispanic base at Girl Scouts, so it’s important to bring this song to girls in Spanish.”

“Me Verás Brillar,” produced by Breakthrough Music, is available for purchase from iTunes, Amazon Music, and other major online retailers. To learn more about how Girl Scouts transforms today’s girls into tomorrow’s leaders, and to volunteer, reconnect, donate, or join, visit www.girlscouts.org.

About the Girl Scouts of the USA

We’re 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every  G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™  to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we’ve honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit  www.girlscouts.org.

About Breakthrough Music

Breakthrough Music was founded by leaders in music and communications innovation with the goal of developing new music distribution models that are built on trust and fair business practice. The company leverages deep relationships in the music and technology worlds to bring innovative ecosystems together for unique, custom, strategic solutions for companies looking to enhance their customer experience. To learn more about Breakthrough Music, contact it at info@breakthroughmusicgroup.com.

View source version on businesswire.com:http://www.businesswire.com/news/home/20170927005338/en/

CONTACT: Breakthrough Music

Meredith Salefski, +1-615-864-7841

meredith@breakthroughmusicgroup.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: WOMEN EDUCATION PRIMARY/SECONDARY OTHER EDUCATION ENTERTAINMENT MUSIC ONLINE RETAIL GENERAL ENTERTAINMENT PHILANTHROPY CHILDREN TEENS RETAIL FASHION OTHER SCIENCE OTHER PHILANTHROPY OTHER RETAIL CONSUMER FAMILY SCIENCE FOUNDATION HISPANIC FUND RAISING

SOURCE: Breakthrough Music

Copyright Business Wire 2017.

PUB: 09/27/2017 09:00 AM/DISC: 09/27/2017 09:01 AM

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