COVERGIRL’s Star-Studded Flagship Launch Event
NEW YORK--(BUSINESS WIRE)--Dec 5, 2018--Last night beauty industry’s elite descended upon Times Square to celebrate the iconic opening of COVERGIRL’s flagship store. The corner of 7 th Avenue and 48 th Street came alive as industry VIPs explored the immersive beauty playground where COVERGIRL’s “I Am What I Make Up” brand philosophy comes to life.
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COVERGIRL’s own Maye Musk, Ayesha Curry and Shelina Moreda embraced the experience at the ultimate beauty destination, along with VIPs Chanel Iman, Delila Bell, Luna Blaise, Jackie Cruz and Olivia Palermo.
All attendees, including New York’s top media and influencers, were treated to NYC-themed refreshments and entertainment by DJ VASHTIE. Guests took in all the store has to offer – experimenting freely with product, engaging with digital glam experiences and customization stations, and creating social-worthy snaps in every corner of the beautiful space.
“It was a high-energy evening that left everyone feeling their personal version of beautiful,” says Ukonwa Ojo, CMO Coty Consumer Beauty. “This space truly personifies ‘I Am What I Make Up’ and we can’t wait for even more people to experience COVERGIRL first-hand.”
COVERGIRL’s Times Square Flagship store is open daily from 10AM-Midnight.
COVERGIRL TIMES SQUARE
Store Hours: 10am-Midnight
Location: 719 7 th Avenue, New York, NY | Corner of West 48th Street
COVERGIRL is a cosmetics category leader and innovator that celebrates authenticity, diversity and self-expression through makeup. The brand’s “I Am What I Make Up” philosophy aims to inspire people to embrace their unique identities and unapologetically create any version of themselves. COVERGIRL is the biggest makeup brand to be Leaping Bunny certified cruelty free. A beauty industry icon, COVERGIRL has been empowering makeup lovers to express their unique beauty for more than 60 years. COVERGIRL is part of Coty Inc., one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of your beauty.
Visit www.covergirl.com/COVERGIRLNYC or find @COVERGIRL in social media for more information.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181205005248/en/
CONTACT: Marina Mahar Communication
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: ENTERTAINMENT OTHER ENTERTAINMENT RETAIL COSMETICS FASHION
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PUB: 12/05/2018 06:00 AM/DISC: 12/05/2018 06:00 AM