Bon-Ton May Be On Verge Of A Comeback

September 18, 2018

An Indiana-based company wants to revive The Bon-Ton.

CSC Generation paid $900,000 for the intellectual property and customer data of The Bon-Ton Stores, Inc., including trademarks, domain names, a customer database with approximately 24.5 million unique customer records and other property, according to a filing in U.S. Bankruptcy Court.

Bon-Ton declared bankruptcy earlier this year and closed close to 260 stores around the country, including anchor tenants at the Wyoming Valley Mall in Wilkes-Barre Twp. and at Midway Shopping Center in Wyoming.

The new owner plans to focus on online shopping, but is also is in discussions with landlords in Pennsylvania, Colorado, Illinois, Indiana and Wisconsin about reopening stores to offer personal service at the physical proeprties, according to a Sept. 6 report from USA Today.

It’s unclear if those will include Luzerne County properties. A message to CSC Generation was not immediately returned.

Pennsylvania Real Estate Investment Trust, owners of the Wyoming Valley Mall, have not heard anything about the possibility of that Bon-Ton reopening, said spokeswoman Amanda Hoprich.

In the meantime, Bonton.com is open, with a website announcing “We’re Back & we’re here to stay!” that is accepting orders from customers.

A statement on the website from the company’s new president, Jordan Voloshin, cited the company’s long history, with origins in 1898 in York.

“With a renewed focus on the customer, we hope to re-earn our spot in the community for the next century,” he wrote.

Contact the writer:

bwellock@citizensvoice.com 570-821-2051; @CVBillW

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