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Cookie Place owner adds Pocatello location

December 4, 2018

POCATELLO — Cookie lovers know better than to stop at just one.

The same apparently holds true of bakery owners specialize in cookies.

Amy Romrell, of Idaho Falls, opened the third location of The Cookie Place, 1219 Yellowstone Ave., on Friday morning. She’s planning to offer a free cookie day on Dec. 4, while supplies last, to entice locals to try her baked goods.

In addition to the new Pocatello location, Romrell operates The Cookie Place bakeries in Rexburg, at 24 W., 1st S., and in Idaho Falls at 2087 E. 17th St.

Romrell, a retired elementary school teacher who had been working in sales and marketing with her husband, said she fulfilled her dream to open a bakery on Aug. 21, 2017 — the day of the solar eclipse — in Rexburg. She opened her Idaho Falls location that December.

Her Pocatello location is within a roughly 1,500-square-foot space that used to be a gas fireplace shop.

“It’s something I’d always wanted to do but the timing was never right,” Romrell said.

She’s loved bakeries throughout her life. Initially she didn’t plan to specialize in cookies, but her business plans “evolved to be that.”

“I love bakeries. I love the atmosphere. People are happy to come in, they’re happy when they leave, (bakeries) smell good, and it’s just a fun place to work,” Romrell said.

Romrell formulated all of her own recipes. Her menu includes six staple cookies — chocolate chip, oatmeal raisin, chocolate peanut butter chip, oatmeal chocolate chip, snicker doodle and sugar cookies decorated with seasonally appropriate icing and toppings. She also adds rotating seasonal flavors.

She said she loves the simplicity of baking only cookies, made with real butter rather than shortening. She and her staff prepare dough and cooks fresh batches throughout the day. Cookies sell for $2.50 each. The minimum order for customers is a box of four cookies.

“People love the freshness of the cookie,” she said. “They love the taste.”

She also sells milk and soda for $2 or bottles of water for $1. Romrell said she plans to start making deliveries from her Pocatello bakery during 2019. She’s offering discounts on cookies for those who buy gift certificates in bulk.

Samantha Corrington was among the first customers on the morning of the shop’s soft opening. She stopped by to purchase cookies as a birthday gift for her mother.

“Cookies are good no matter what, so gourmet cookies have to be really good,” Corrington said.

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