The Midwest Automotive Media Association Hosted Nearly 80 Media Members to Experience 70 Vehicles at Its Annual Fall Rally
JOLIET, Ill.--(BUSINESS WIRE)--Oct 8, 2018--The Midwest Automotive Media Association (MAMA) held its annual Fall Rally last week, where nearly 80 media members gathered to test-drive 70 of the industry’s latest cars, trucks and SUVs. Held at the Autobahn Country Club in Joliet, Illinois, the 2019 MAMA Fall Rally offered journalists plentiful opportunities to put brand-new vehicles through their paces on track, on street and off road. The vehicle lineup was robust, ranging from a 2019 BMW i8, a 2019 Ford Mustang Bullitt, a 2019 GMC Sierra Denali to a 2019 Subaru Forester, to name just a few.
Lexus kicked off the morning with a breakfast presentation to highlight the all-new 2019 ES – short for “elegant sedan” – including the ES 300h and first-ever ES 350 F Sport. Bob Gleich, education administrator at Lexus College, delivered the presentation.
“The seventh-generation luxury sedan offers a more daring design, sharpened performance, advanced active safety technology and a level of craftsmanship rarely found in this segment,” said Gleich. “We were thrilled to be able to show off the vehicle’s dynamic capabilities at the MAMA Fall Rally, a key area for the Lexus brand.”
The Lexus ES features an all-new Global Architecture-K platform – enabling a new, more daring design, a new level of dynamic performance and a new sense of confidence for the driver. All versions of the ES feature the new Lexus Safety System+ 2.0 as standard equipment. Already one of the most sophisticated systems of its kind, LSS+ 2.0 adds new features that further expand its capabilities such as daytime bicyclist detection and low light pedestrian detection. The ES is also Amazon Alexa-enabled, so drivers can use natural language commands to control a variety of functions, including car-to-home and home-to-car commands.
For the full release and multimedia content, visit http://mama.tritium.co/the-midwest-automotive-media-association-hosted-nearly-80-media-members-to-experience-70-vehicles-at-its-annual-fall-rally.
About the Midwest Automotive Media Association
The Midwest Automotive Media Association (MAMA) is a professional non-profit press association, with a 27-year history, that brings together automotive journalists and manufacturers to provide a platform for automakers to release news. MAMA’s membership has grown to more than 260 members and includes journalists covering print, broadcast, and online, as well as media-relations professionals within the automotive industry. For more information, visit .
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KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS
INDUSTRY KEYWORD: AUTOMOTIVE PERFORMANCE & SPECIAL INTEREST OTHER AUTOMOTIVE GENERAL AUTOMOTIVE
SOURCE: Midwest Automotive Media Association
Copyright Business Wire 2018.
PUB: 10/08/2018 01:22 PM/DISC: 10/08/2018 01:22 PM