FLORENCE, S.C. — Chick-fil-A lovers from around the Pee Dee donned spots and cow bells Tuesday in celebration of Cow Appreciation Day.
Cow Appreciation Day, an annual event put on by Chick-fil-A, is an effort by the restaurant to express gratitude for its customers.
Each customer who dressed like a cow was awarded a free entrée of his or her choosing and kids who chose to dress up received a free kid’s meal.
Chris Timmons, director of operations for the Chick-fil-A on Irby Street, said the day is all about saying “thank you” to the restaurant’s guests.
“It’s a way for us to give back to them,” Timmons said. “We have them dress up as cows- black and white spotted- and let them go as far as they want to take it and get a free entrée. We just try to err on the side of generosity for all the support.”
Timmons said his favorite part is seeing families enjoy time together.
“It’s really awesome,” Timmons said. “The great thing about it is that it gets families together. Families make crafts together as they make their costumes and spend quality time and then come here and eat, which is more quality time. It’s just a great outreach for the community and for families to get some free food and spend some time together.”
Blake Pate, owner and operator of Chick-fil-A West Florence, said this year’s event was especially significant for him as the store moved from a drive-thru only location to a full-service restaurant with a dining room just weeks ago.
“It’s an exciting time for myself and my team,” Pate said. “Being able to deliver a genuine experience of hospitality in a brand-new restaurant is exhilarating. Our team is thrilled to be able to welcome our guests inside and through the drive-thru to enjoy what Chick-fil-A is all about.”
The event is in its 14th year. Last year, more than 2,200 Chick-fil-A restaurants around the U.S. participated with 1.8 million customers dressing up like cows.