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Yowie ‘Surprise Inside’ Chocolate Introduces the Wild Water Series, Encouraging Kids to Go Aqua-Eco and Protect the Creatures of the World’s Waterways

May 14, 2019

NEW YORK--(BUSINESS WIRE)--May 14, 2019--

With the new Yowie Wild Water Series, every child can tap into their own special superpower to become an ‘Aqua Guardian’ to help save our waterways and the animals that live in and around them, one chocolate treat at a time.

Yowie’s Wild Water Series inspires kids to “ Go Aqua Eco ” and enjoy delicious, sustainably sourced 100% Milk-Chocolate while collecting and learning about 18 different water-related wild animals. Along with a highly detailed, life-like animal collectible, each recyclable capsule contains a full-color leaflet with educational information about that animal to encourage parents to start conversations about ecological conservation with their kids.

Yowie chocolate is sustainably sourced and Rainforest Alliance Certified. It is also free from GMOs, gluten, nuts, artificial flavors and colors. Wild Water Yowie are made purely from high-quality milk chocolate and natural vanilla. These quality ingredients are combined through a Swiss recipe that results in rich, creamy chocolate that’s not too sweet yet super kid-friendly. It’s a treat that mom can feel good about and kids love.

During the “Go Aqua Eco” campaign, kids can share a photo of their collectible animal on Yowie’s website to receive a downloadable certificate recognizing them as an ‘Aqua Guardian.’ They also receive kid-friendly ways to be more eco-conscious in everyday life.

As part of the “Go Aqua Eco” effort, Yowie will spotlight those who are dedicated to waterway conservation and will share their stories on its social platforms, while providing practical ways to empower all of us to help keep our precious waterways clean and healthy.

Kids and their parents can learn more about the various Wild Water creatures by scanning links on their leaflet with a mobile device to download the free YowieScope app on the AppStore or Google Play. The YowieScope app expands the fun-filled conservation experience in a highly interactive way through augmented reality. Kids can grow their virtual animal kingdom by scanning their collectibles and earning digital rewards. Each new scan reveals information about the animal they have collected, such as where they live, how they behave in the wild and special abilities they have. The learning fun continues on YowieWorld.com with online and downloadable app games, quizzes, cartoons, downloadable posters and more.

The Yowie Wild Water Series will be available in May at over 30,000 retail outlets across the country. For more information on where to find them, visit www.yowieworld.com/where-to-find-yowie/.

About Yowie

Each Yowie surprise inside chocolate, created in the shape of the Yowie characters and wrapped in foil, contains limited-edition collectible animal toys, and a full color leaflet featuring a picture of the real life animal, its profile and level of endangerment as well as scannable links to download the free YowieScope app. The YowieScope app allows collectors to learn more about the animals and their world while earning rewards. The combination of tasty milk chocolate, fun animal collectibles and a digital platform encourages kids to learn about the natural world and understand its need for protection. Yowie surprise inside chocolates are now available in more than 30,000 retail outlets across the U.S. for more information visit www.yowieworld.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190514005270/en/

CONTACT: Barbara Caruso

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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ENTERTAINMENT NATURAL RESOURCES SOCIAL MEDIA OTHER NATURAL RESOURCES CHILDREN PARENTING ENVIRONMENT RETAIL COMMUNICATIONS FOOD/BEVERAGE ONLINE CONSUMER FAMILY

SOURCE: Yowie

Copyright Business Wire 2019.

PUB: 05/14/2019 12:00 PM/DISC: 05/14/2019 12:01 PM

http://www.businesswire.com/news/home/20190514005270/en

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