SKECHERS Named Men’s and Kids’ Brand of the Year at the Drapers Footwear Awards

June 11, 2018

LONDON--(BUSINESS WIRE)--Jun 11, 2018--SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named Mainstream Men’s Brand of the Year and Kids’ Brand of the Year at the 2018 Drapers Footwear Awards in London.

“SKECHERS started as a men’s brand and has the most innovative kids shoes in the business, so to be recognized by Drapers for these two important categories within our business is a testament to the strength of our product, marketing and partners,” commented Peter Youell, Managing Director of SKECHERS U.K. and Ireland. “Having received an award earlier this year for our women’s footwear, this completes the picture across our entire range and shines a light on the growing need and want for our stylish footwear that doesn’t compromise on comfort.”

SKECHERS was also awarded as Ladies’ Footwear Brand of the Year and Leader In Customer Service during the 2018 Footwear Industry Awards in February.

“These awards are thanks to the support from our amazing SKECHERS retail partners who have helped make the UK our largest market in Europe that continues to grow year after year,” added Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “To be recognized across multiple categories illustrates the incredible demand for Skechers. We’re excited for the return of our original Skechers D’Lites collection, which has expanded the brand to new accounts and consumers across the region, for the growth in our men’s and women’s streetwear, and for all the lights on our kids’ shoes.”

The Drapers Footwear Awards recognize and celebrate outstanding performance, innovation and creativity among retailers, brands and individuals in this fast-paced sector. The prestigious award ceremony was held on June 5th at the Grosvenor House Hotel in London, and is supported by the British Footwear Association (BFA).

SKECHERS offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.

Celebrity product endorsees for Skechers’ collections include actress Kelly Brook, multi-award winning singer Camila Cabello, boxing great Sugar Ray Leonard, and baseball slugger David “Big Papi” Ortiz. The Company’s Skechers Performance Division ambassadors include elite marathon champion and Boston Marathon winner Meb Keflezighi, and a team of pro golfers that include Matt Kuchar, Brooke Henderson and Scotland’s Colin Montgomerie.

About Skechers USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, 2,651 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA), or in the UK at Facebook (facebook.com/SKECHERSUK/) and Twitter (twitter.com/SKECHERS_UK).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2017 and its quarterly report on Form 10-Q for the three months ended March 31, 2018. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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CONTACT: Skechers UK

Will Cheung, +441707655955





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PUB: 06/11/2018 04:00 AM/DISC: 06/11/2018 04:01 AM


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