Devising the Perfect Brand Marketing Strategy for the Agrochemical Industry - A Case Study by Infiniti Research

November 13, 2018

LONDON--(BUSINESS WIRE)--Nov 13, 2018--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their The client is leading manufacturer and distributor of agricultural fertilizers and produces commercial fungicides and insecticides for a variety of crops. Apart from this, the company also produces home and garden pesticides for its customers. Based in America, the client wanted to reach out to a wider demographic with a better brand image. The primary aim of the client was to grasp the attention of users and potential customers. They also needed a customized brand marketing strategy to identify unique opportunities in the long run. Moreover, they wanted to distinguish themselves from their competitors in the agrochemical industry by building a powerful brand.

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Brand marketing strategy for an agrochemical company. (Graphic: Business Wire)

The importance of the agrochemical industry has increased over time because of the ever-rising population and decreasing land availability. Also, it has become one of the most important segments of the global economy in terms of market share and is expected to grow in the coming years. As a result, businesses are opting for various brand marketing strategies to differentiate their products, services, and identities from their competitors.

to know more about the cost benefits of building an effective brand marketing strategy.

According to the market segmentation experts at Infiniti Research, “Determining the appropriate target audience is important for businesses to strengthen the overall digital brand marketing strategy for the long-term success of organizations.”

Infiniti Research’s brand marketing strategy helped the client to differentiate themselves from their competitors and successfully improved customer recognition in the agrochemical industry. Moreover, they also improved consumer retention capabilities by building credibility and enhancing their advertising effectiveness. This helped the organization in building a unique identity for their brand.

The brand marketing strategy helped the client to:

Boost customer recognition. Create a unique identity for their brand. To know the impact of brand marketing strategy in creating brand awareness,

The brand marketing strategy offered predictive insights on:

Improving brand recognition by building credibility. Enhancing the impact of their advertisements. To know more about the benefits of brand marketing strategy in customizing the brand,

About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 11/13/2018 07:57 AM/DISC: 11/13/2018 07:57 AM


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