Establishing an Effective Customer Loyalty Program and Enhancing Customer Retention for Telecom Services in India – a Quantzig Case Study
LONDON--(BUSINESS WIRE)--Aug 31, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest engagement on customer loyalty for a leading telecom services client. The client, a leading telecom services provider in India wanted to understand the changing market dynamics in the telecom industry and enhance their customer loyalty programs in order to attain better customer retention for the company.
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Establishing an effective customer loyalty program and enhancing customer retention for telecom services in India – A Quantzig case study. (Graphic: Business Wire)
According to the customer loyalty experts at Quantzig, “Customer segmentation models will help create suitable marketing strategies that are tailored to the customers’ needs.”
The telecom industry is highly dynamic due to which companies operating in this sector often face challenges associated with transparency in business operations and inconsistency in delivering customer experiences. Consequently, it results in lower customer satisfaction and loyalty among customers. Also, the acquisition of new customers proves to be more expensive when compared to retaining old ones. So, its vital to make customers come back for more and it’s also one of the main reasons why short-term profit grabs don’t work, especially in the telecom industry.
The customer loyalty program helped the client identify levers for cost efficacy and better brand recognition strategies. The client was able to enhance their customer retention strategies and minimize inconsistencies in delivering good customer experiences.
This customer loyalty solution provided benefits that helped the client to:Enhance customer experience Gain better visibility into customers’ needs and improve profit margins To know more about the benefits of customer loyalty solution,
This customer loyalty solution offered predictive insights on:Increasing the online revenue of the company Encouraging more people to use internet-based protocols in the near future To gain relevant insights and understand the scope of our research,
View the complete customer loyalty solution summary here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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KEYWORD: ASIA PACIFIC INDIA
INDUSTRY KEYWORD: TECHNOLOGY TELECOMMUNICATIONS
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PUB: 08/31/2018 09:48 AM/DISC: 08/31/2018 09:48 AM